Zine | Pinkoi | The place for design gift ideas
  • News
    • 2022 Pinkoi Design Awards – International Call for Entries

      March 16, 2022

      Pinkoi is nominated as NEXT BIG by the Taiwan National Development Council

      September 1, 2021

      A Letter from Pinkoi’s CEO

      March 25, 2021

      How to Get Magical Unicorn Powers: 11 Things a Unicorn's Gotta Do

      September 6, 2019

      Live your Best Self in 2018! Birthstone Gifts for 12 Zodiac Signs

      September 6, 2019

      Stationery Lovers will Love Unwrapping these Gift Sets for Christmas!

      September 6, 2019

      15 Serious, Hilarious & Most Wanted Secret Santa Gift Ideas Under $25

      September 6, 2019

  • Meet the Makers
    • 5 Earrings for Short Hair You Should Try

      April 27, 2021

      4 Ways to Use Coconut Oil Other Than Eating It

      March 25, 2021

      Featured Shop | Lorak's Handmade Illustrations

      September 6, 2019

      Featured Shop | Maillot Co Swimwear

      September 6, 2019

      So Adorable! Cat Coat Colors and Patterns Reveal Their Personalities

      September 6, 2019

      Beautiful Hand Lettering & Calligraphy Embroidery From Lamebird in HK

      September 6, 2019

      Build a Mindful Wardrobe with Featured Shop VÏNN’s Slow Fashion

      September 6, 2019

  • Pinkoi Handbook
    • 【10th Anniversary Series】Pinkoi CI colors received official certification of Pantone Color Institute, the global color expertise

      July 27, 2021

      Pinkoi CEO’s Open Letter to All Designers

      March 25, 2021

      Writing Great Product Descriptions: 5 Questions to Ask Yourself

      September 6, 2019

      Step Up Your Gift Wrapping Game! DIY Your Own Christmas Wrapping Paper

      September 6, 2019

      Ready for Holiday Sales? 4 Holiday Styles for your Product Photos

      September 6, 2019

      How to Prepare for Your First Overseas Craft Fair like a Pro

      September 6, 2019

      Case Study: Learn How Designers Invite Friends to the Referral Program

      September 6, 2019

  • Get Inspired
    • Great Design Changes Lives

      June 14, 2022

      Did You Miss the Show? Tour Pinkoi Market’s Crafts & Designs with Us

      September 6, 2019

      You’re missing out! 4 Hidden Gems Only Locals Know in Shenzhen, China

      September 6, 2019

      Shop Next Door | Omake Urban Nomad Apparel & Accessories

      September 6, 2019

      The Easiest Way to Save Money and Buy Original Designs

      September 6, 2019

      Your 3 Step Guide to Finding the Ideal Wallet for Him!

      September 6, 2019

      Thinking of Traveling Solo? Let 4 Female Solo Travelers Tell You How

      September 6, 2019

  • New Demo
    • Longboard Girls are Cool! Meet a Pinkoist | Kim, the Longboarder

      March 24, 2021

Zine | Pinkoi | The place for design gift ideas
  • News
    • 2022 Pinkoi Design Awards – International Call for Entries

      March 16, 2022

      Pinkoi is nominated as NEXT BIG by the Taiwan National Development Council

      September 1, 2021

      A Letter from Pinkoi’s CEO

      March 25, 2021

      How to Get Magical Unicorn Powers: 11 Things a Unicorn's Gotta Do

      September 6, 2019

      Live your Best Self in 2018! Birthstone Gifts for 12 Zodiac Signs

      September 6, 2019

      Stationery Lovers will Love Unwrapping these Gift Sets for Christmas!

      September 6, 2019

      15 Serious, Hilarious & Most Wanted Secret Santa Gift Ideas Under $25

      September 6, 2019

  • Meet the Makers
    • 5 Earrings for Short Hair You Should Try

      April 27, 2021

      4 Ways to Use Coconut Oil Other Than Eating It

      March 25, 2021

      Featured Shop | Lorak's Handmade Illustrations

      September 6, 2019

      Featured Shop | Maillot Co Swimwear

      September 6, 2019

      So Adorable! Cat Coat Colors and Patterns Reveal Their Personalities

      September 6, 2019

      Beautiful Hand Lettering & Calligraphy Embroidery From Lamebird in HK

      September 6, 2019

      Build a Mindful Wardrobe with Featured Shop VÏNN’s Slow Fashion

      September 6, 2019

  • Pinkoi Handbook
    • 【10th Anniversary Series】Pinkoi CI colors received official certification of Pantone Color Institute, the global color expertise

      July 27, 2021

      Pinkoi CEO’s Open Letter to All Designers

      March 25, 2021

      Writing Great Product Descriptions: 5 Questions to Ask Yourself

      September 6, 2019

      Step Up Your Gift Wrapping Game! DIY Your Own Christmas Wrapping Paper

      September 6, 2019

      Ready for Holiday Sales? 4 Holiday Styles for your Product Photos

      September 6, 2019

      How to Prepare for Your First Overseas Craft Fair like a Pro

      September 6, 2019

      Case Study: Learn How Designers Invite Friends to the Referral Program

      September 6, 2019

  • Get Inspired
    • Great Design Changes Lives

      June 14, 2022

      Did You Miss the Show? Tour Pinkoi Market’s Crafts & Designs with Us

      September 6, 2019

      You’re missing out! 4 Hidden Gems Only Locals Know in Shenzhen, China

      September 6, 2019

      Shop Next Door | Omake Urban Nomad Apparel & Accessories

      September 6, 2019

      The Easiest Way to Save Money and Buy Original Designs

      September 6, 2019

      Your 3 Step Guide to Finding the Ideal Wallet for Him!

      September 6, 2019

      Thinking of Traveling Solo? Let 4 Female Solo Travelers Tell You How

      September 6, 2019

  • New Demo
    • Longboard Girls are Cool! Meet a Pinkoist | Kim, the Longboarder

      March 24, 2021

Pinkoi Handbook

Writing Great Product Descriptions: 5 Questions to Ask Yourself

by Melissa September 6, 2019
by Melissa

Great product photographs bring customers to your listing, but past that stage, when customers consider buying, it’s the product description that does the talking!

You and your potential customer are both looking for “the one.” Your product photo is like a profile picture, and your product description is like your texting—Make it relevant, personal, and memorable.

Writing stellar product descriptions that stand out and match your brand could take some work. However, it’s also a process in which you can constantly change and optimize. Therefore, this checklist of 5 stages of good product description is one that you come back again and again. Let’s begin!

 

1. Does it answer basic questions?

Does a bag always speak for itself? White Oak Factory explains the material of different parts as well as the pocket inside to answer basic questions.

Size: Width 14 “x Height 17″ x Depth 3”
Strap: 26 “
1 zipper pocket inside. & 1 Antique brass button on a middle.

Below are some minimum information to provide in your product description. At this stage, consider the customers arriving here to make a purchase decision, not to be inspired or to make an impulse buy.

✔ <Short introduction>

Here, you can write about your design concept, storytelling of your brand, what it’s best for, and even additional photos to explain details.
What customers want to know:
What’s special about this product? Does it fit the context I’m buying for?

✔ <Size & Fit>

What customers want to know:
Is your sizing system the same as what I’m used to? What is the model’s size?

✔ <Material & Care instructions>

What customers want to know:
How much can you tell me about how this product is made? Do you stand with your product quality? Do you care about your products after they are purchased?

✔<Shipping Details>

What customers want to know:
Do you have the shipping fees and delivery speed I expect? Are you experienced with international shipping?

✔ <Return Policy>

What customers want to know:
Do you accept returns? Will it be easy to communicate with you?

 

2. Is it thoughtful and exceeds customer expectations for information?

When customers couldn’t touch a product, they sometimes forget to ask the questions they actually care about, such as if the fabric of a dress is thick or thin, or what type of batteries a light needs. Think ahead and provide the information customers will want when they are using the product, not just browsing the product.

Besides listing material and size, Christy Studio also tells customers what the bag is good for:

Can use as:
Everyday purse
school/ college
mommy bag
Clubbing/shopping
……

The list goes on. This encourages customers to imagine how they can use the bag, therefore making the bag attractive, and easier for customers to identify their needs. Christy Studio continues to list detailed dimensions for the pockets:

“ interior pocket:
1 x zipper pocket—————— 8″ x 8″ /// 20cm x 20cm
2 x large pockets——————9″ x 7.5″ /// 23cm x 19cm
1 x cell phone pockets———–4″ x 5″ /// 10cm x 13cm
1 x small pocket ——————-5″ x 5″ /// 13cm x 13cm

/// 1 x key clips
/// main compartment top zipper closure
/// the strap attach with the o-ring is made in leather

This help customers know if her phone really fits!

It’s for your benefit too! By including thoughtful details, you will save time responding to inquiring messages, as well as reduce the possibility of return requests.

✔ Thoughtful information about using the product

Providing details beyond the obvious will make them see the product as a quality product and see you as a quality brand.

 

3. Is it really specific to the product listing?

Sometimes, you have many designs for the same product, such as phone cases in the same material and designs, but with different prints. Often the same product description will work across the different designs, and even help customers understand that it’s in the same collection.

However, if you want to take your brand to the next level, do put in description for variations. The name of this design, products similar to this design, etc.… it shows you really care about each piece.

Emaley has so many phone cases that we lost count, but for each case they list different “You might also like” products in similar styles.

✔ Description for product variations

 

4. Is it easy to read—easy for customers to find what they want?

In the previous points, we addressed what information to provide. Now, let’s see how format can make a difference.

✔ Short and sweet
✔ Bullet points

First of all, on mobiles, short and sweet descriptions in bullet points often grabs attention longer. Notice Emaley’s bullet points mostly fits within one line, whether on the Pinkoi app or on the website.

Or check out Animals in Wonderland’s Kitten Donut Necklace listing.

By covering essential information, the description is not exactly short for a necklace! But with good formatting, it’s easy for the customer to read. This makes them stay on your page. It also helps customers find the information they want faster. For example, a customer looking for last-minute gift might jump to the shipping section, while a customer looking to match the necklace with a specific top might jump to the dimensions.

Using consistent formatting makes the sections clear and easy to find, and to customers this subconsciously translates to a good product or a good brand.

✔ Clear sections
✔ Consistent formatting

 

5. Does your brand personality shine through?

We put this in the last part of the checklist not only because information and clarity mentioned above should come first, but also because brand personality can be expressed through all of these points!

✔ Tone:
Is your brand friendly or intellectual? Are you professional and direct, or do you claim a poetic license?
✔ Photos/videos:
Writing about material? Use photos to show it against light or how it wears after many uses. Writing about a jacket? Use a photo to show your brand lifestyle.
✔ Your brand’s offerings:
Show how your brand is different, whether it’s gift-ready packaging or customer-approved customizations.

Moomin Jewelry’s entire brand is about Moomin Valley, and takes pride in their materials and packaging. By listing jewelry of other Moomin characters, and describing their packaging that is ready as a gift, the brand makes a strong, consistent impression.

Even short messages like these show you are a real human being behind the brand, and they build trust and connection:

✔ Place of design/manufacture:
Customers get a better picture of your brand and your originality.
✔ Personal message:
Notes like “Thank you for supporting our work” or “We are happy to answer your questions” show that you want a genuine connection with customers.

Remember, take it step by step. Once you have the previous points in place, you can start revising them anytime to express your brand personality.

 

Summary

That was a lot, wasn’t it? Let’s do a quick recap. When you are writing product descriptions, ask yourself these five questions and check these bullet points:

1. Does it answer basic questions?

✔ Short introduction
✔ Size & Fit
✔ Material & Care instructions
✔ Shipping Details
✔ Return Policy

2. Is it thoughtful and exceeds customer expectations for information?

✔ Thoughtful information about using the product

3. Is it really specific to the product listing?

✔ Description for product variations

4. Is it easy to read—easy for customers to find what they want?

✔ Short and sweet
✔ Bullet points
✔ Clear sections
✔ Consistent formatting

5. Does your brand personality shine through?

✔ Tone
✔ Photos/videos
✔ Your brand’s offerings

 

This way, you can take your product listing from good to great!

Create awesome product listings on Pinkoi!

► ► ► 7 Keys to Telling a Compelling Story with Product Photos
► ► ► How to Get Featured on Pinkoi Homepage
► ► ► Tips and Guidelines for Making Your Pinkoi Shop Banner

Customized Chinese Valentine’s Day Opening Gift Log Classic Mobile Phone Holder-Teak Small Chair

Staff line thick notebook, kraft paper A6

MINFORT | MIN16 handmade wood wireless Bluetooth stereo (baking section) (display clearing)

canvas leather backpack /rucksack school backpack – TANYA in Pale Pink (no.102)

Guinea Pigs iPhone case / Samsung Galaxy case 手機殼 เคสมือถือหนูตะเภา

Hanging Earring – Stinky Characters

Handmade kitten donut necklace

Normal tote – Navy

branding&marketingpinkoi_handbookproduct_description
0
FacebookTwitterPinterestTelegramEmail
Melissa

Writer, translator, and editor at Pinkoi. Drinks milk tea every other day, is often lost in thought or being distracted by new ideas. Loves nature-inspired designs and the nuance between word choices. Melissa loves spreading ideas across cultures.

延伸閱讀

【10th Anniversary Series】Pinkoi CI colors received official certification of Pantone Color Institute, the global color expertise

Pinkoi CEO’s Open Letter to All Designers

Designtrepreneur | Kokomu Music Box Woodcraft Gifts

Step Up Your Gift Wrapping Game! DIY Your Own Christmas Wrapping Paper

Ready for Holiday Sales? 4 Holiday Styles for your Product Photos

How to Prepare for Your First Overseas Craft Fair like a Pro

Case Study: Learn How Designers Invite Friends to the Referral Program

Designtrepreneur | Mao’s Happy Pottery in Taipei’s Ceramic Town Yingge

Designers, Save on Transaction Fees with Pinkoi Referral Program

Grow Your Business by Planning Ahead for Seasonal and Holiday Sales

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Popular Posts

  • What You Need to Know About Metal Straws and Reusable Straws

  • Seize the Moment! Crystals and Healing Stones for Being Decisive

  • Straight from Japan! Top 10 Indie Japanese Stationery Stores Online

  • Are You Getting Real Pearls or Imitation Pearls? Here’s How to Tell

  • These Jewelry Designers Know More About Cherry Blossom than You Do!

Search

Recent Posts

  • Great Design Changes Lives

    June 14, 2022
  • 2022 Pinkoi Design Awards – International Call for Entries

    March 16, 2022
  • Pinkoi is nominated as NEXT BIG by the Taiwan National Development Council

    September 1, 2021
  • 【10th Anniversary Series】Pinkoi CI colors received official certification of Pantone Color Institute, the global color expertise

    July 27, 2021
  • 5 Earrings for Short Hair You Should Try

    April 27, 2021
  • A Letter from Pinkoi’s CEO

    March 25, 2021
  • Pinkoi CEO’s Open Letter to All Designers

    March 25, 2021
  • 4 Ways to Use Coconut Oil Other Than Eating It

    March 25, 2021
  • 10 Unique Christmas Presents for Her

    April 27, 2021
  • 2018 Pinkoi Market is Coming! International Market x Art Jam x Busking

    September 6, 2019
  • Pinkoi.com
  • About Us
  • FAQ
  • Download APP
  • Sign In / Register

We at Pinkoi always cite the bloggers, designers, and content creators whose ideas we post. Any missing credit is unintentional and will be corrected upon notice. If you wish to share our content for personal use, please do so under these conditions: Give Pinkoi credit and include a direct link to Pinkoi.com. Must stay true to the original article; no word, picture, video and logo can be altered or added.


Back To Top
Zine | Pinkoi | The place for design gift ideas
  • News
    • 2022 Pinkoi Design Awards – International Call for Entries

      March 16, 2022

      Pinkoi is nominated as NEXT BIG by the Taiwan National Development Council

      September 1, 2021

      A Letter from Pinkoi’s CEO

      March 25, 2021

      How to Get Magical Unicorn Powers: 11 Things a Unicorn's Gotta Do

      September 6, 2019

      Live your Best Self in 2018! Birthstone Gifts for 12 Zodiac Signs

      September 6, 2019

      Stationery Lovers will Love Unwrapping these Gift Sets for Christmas!

      September 6, 2019

      15 Serious, Hilarious & Most Wanted Secret Santa Gift Ideas Under $25

      September 6, 2019

  • Meet the Makers
    • 5 Earrings for Short Hair You Should Try

      April 27, 2021

      4 Ways to Use Coconut Oil Other Than Eating It

      March 25, 2021

      Featured Shop | Lorak's Handmade Illustrations

      September 6, 2019

      Featured Shop | Maillot Co Swimwear

      September 6, 2019

      So Adorable! Cat Coat Colors and Patterns Reveal Their Personalities

      September 6, 2019

      Beautiful Hand Lettering & Calligraphy Embroidery From Lamebird in HK

      September 6, 2019

      Build a Mindful Wardrobe with Featured Shop VÏNN’s Slow Fashion

      September 6, 2019

  • Pinkoi Handbook
    • 【10th Anniversary Series】Pinkoi CI colors received official certification of Pantone Color Institute, the global color expertise

      July 27, 2021

      Pinkoi CEO’s Open Letter to All Designers

      March 25, 2021

      Writing Great Product Descriptions: 5 Questions to Ask Yourself

      September 6, 2019

      Step Up Your Gift Wrapping Game! DIY Your Own Christmas Wrapping Paper

      September 6, 2019

      Ready for Holiday Sales? 4 Holiday Styles for your Product Photos

      September 6, 2019

      How to Prepare for Your First Overseas Craft Fair like a Pro

      September 6, 2019

      Case Study: Learn How Designers Invite Friends to the Referral Program

      September 6, 2019

  • Get Inspired
    • Great Design Changes Lives

      June 14, 2022

      Did You Miss the Show? Tour Pinkoi Market’s Crafts & Designs with Us

      September 6, 2019

      You’re missing out! 4 Hidden Gems Only Locals Know in Shenzhen, China

      September 6, 2019

      Shop Next Door | Omake Urban Nomad Apparel & Accessories

      September 6, 2019

      The Easiest Way to Save Money and Buy Original Designs

      September 6, 2019

      Your 3 Step Guide to Finding the Ideal Wallet for Him!

      September 6, 2019

      Thinking of Traveling Solo? Let 4 Female Solo Travelers Tell You How

      September 6, 2019

  • New Demo
    • Longboard Girls are Cool! Meet a Pinkoist | Kim, the Longboarder

      March 24, 2021