About the Pinkoi Design Awards
Q: Why register for the Pinkoi Design Awards?
As an e-commerce platform, Pinkoi attaches great importance to commercial development and international growth in the design field. Thus, the Pinkoi Design Awards were born to recognize outstanding design and quality, commercial development, and sustainability in promising brands all over the world. Participating brands can share their unique design concepts with designers from around the world and be professionally evaluated by judges from Taiwan, Japan, Hong Kong, Macau, Thailand, and mainland China. Winners can gain exposure opportunities through Pinkoi and Shopping Design in themed shops, and on social media and news media platforms to promote their brands globally.
Q: I want to register for the Pinkoi Design Awards, but I’m not sure which award categories I’m eligible for.
For the 2023 Pinkoi Design Awards, there will be four different awards that you can apply for. These four awards are the Lifestyle, Star, Culture, and Sustainability Awards. You can refer to the description and eligibility criteria for each award to determine whether you are a good candidate.
Q: I have products that fit into several different award categories. Can I apply for multiple awards?
Yes! You are welcome to apply for any awards that are suitable.
Registration for the PDAs is done by shop name. The registration fee for each award category is US$ 20.00. If you want to register for two categories, you need to pay the fee for each award separately on its designated registration fee page.
Q: Are all brands from all regions eligible?
This is an international competition that recognizes deserving brands from all around the world that have successfully applied exemplary commercial design in their business. Winners will be selected based on the votes of an international panel with judges from Taiwan, Japan, Thailand, mainland China, Hong Kong, and Macau, as well as Pinkoi members from all over. Although there is a popular vote aspect to the competition, the decisions of the judging panel will be given priority.
Q: Are previous winners eligible to register?
Brands that have won awards in the past can still participate! However, we recommend that when applying, you submit materials for evaluation that are distinct from what you provided in previous applications and choose products or a series of products that are in line with the Pinkoi Design Awards theme for this year. This way, your submission will be more competitive.
Q: The registration form has both Chinese and English sections. Can I just fill it out in Chinese?
The Pinkoi Design Awards will invite internationally renowned experts to serve as judges, so providing registration information in English is very important. We recommend that brands provide registration materials in both Chinese and English to help the judging panel better understand your designs. During the review process, extra points will be awarded to brands that provide English materials. If you do not provide English materials, Pinkoi will translate the registration information using Google Translate before providing it to the panel for review. You will not be able to review the machine-translated content at any point.
Q: What should I write for the “Why your brand should win” question on the registration form?
Explanations can be provided for the specified selection criteria of the award. You can provide explanations of your materials, data, and any awards you’ve won in the past, or describe in detail how your designs improve user experience, why your design concept is important, your brand’s defining characteristics, or how your brand differs from competitors.
Q: Our brand has more than 800 kinds of products that could fit into several categories. When registering for several different award categories, how do we convince the judges that our products are a good fit for each category we’re registering for?
Award registration and selection are based on your brand as whole rather than on your products. When registering, you can showcase products that can best highlight where the spirit of the awards category that you are applying for is present in your brand so that the judges can clearly see how your brand and products suit the awards category for which you are applying.
Q: If the same product is listed multiple times with different packaging or in different sets, could it be counted as two products?
We do not recommend using this method to showcase your products. The Pinkoi Design Awards select brands, not products, and each shop must have at least 10 active product listings in order to register. A sufficient number of products, as well as a diverse range of product types, will best reflect your brand’s spirit, which is also something that the judges will be looking for when reviewing your submission.
Q: How is the number of international orders counted? Do international orders only count when completed on Pinkoi, or do they still count if they are made through a different platform, such as Amazon?
International orders do not have to take place on Pinkoi in order to count in your favor. The judges will want to see that your product has the potential for international development. If you have relevant data from other platforms, you are welcome to share it in your application.
Q: Besides the registration fee, do I need to pay any other fees when registering for the Pinkoi Design Awards?
The registration fee includes marketing, promotion, and administrative costs. You only need to pay the registration fee for the awards category that you want to register for. You will not be responsible for any other fees.
Q: Can brands that focus on digital products register?
Yes, as long as your brand meets the criteria of one of the awards categories, you are very welcome to register!
About Eligibility and Selection Criteria
Q: If filling in the English section of the registration form gives you “extra points”, how will these points be applied?
During the initial review stage, filling out the English portion of the registration form will get you extra points that will put your brand ahead of competitors who received similar base scores.
Q: I want to know the judges’ standards for evaluating my brand and products.
The panel’s judging of competing brands will be based on the selection criteria of each award. For example, when reviewing submissions for the Star Award, the four criteria (potential for international growth, market expansion, creativity, and brand concept) will be evaluated by the judges.On the registration form, in the “Why your brand should win” section, you can provide a clear explanation of how your brand meets the four criteria so that the judges can better understand your brand and products and gain a clearer insight into your brand’s future potential.
Q: How will I know if I am a finalist?
Brands that pass the second round will be selected as finalists and advance to the final review. Pinkoi will send a letter to notify finalists on February 20, 2023. Brands that have not been selected will not be notified.
Q: Am I allowed to know how many P Coins votes I got?
Yes! Brands that advance to the final review will participate in an online contest where Pinkoi members from around the world can choose their favorite brands by voting with P Coins. The P Coins voting event page and results will be public, and the brands that enter the final round will compete for P Coins votes to win the Buyers’ Choice Award.
Q: When will the winners be announced?
The winners will be announced on March 31, 2023, and the winning brands and their products will be advertised on the Pinkoi Design Awards event page on that day. On top of this, there will be even more promotional opportunities available for our Pinkoi Design Awards winners in the second quarter.