{"id":54330,"date":"2023-09-04T00:00:00","date_gmt":"2023-09-03T16:00:00","guid":{"rendered":"https:\/\/blog.pinkoi.com\/tw\/?p=54330"},"modified":"2023-10-19T10:47:22","modified_gmt":"2023-10-19T02:47:22","slug":"digital-goods-product-strategy","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/tw\/become-designer\/digital-goods-product-strategy\/","title":{"rendered":"\u30102023 \u6578\u4f4d\u5546\u54c1\u653b\u7565\u3011\u5982\u4f55\u628a\u63e1\u300c\u5275\u4f5c\u8907\u5229\u300d\uff1f3 \u5206\u9418\u4e86\u89e3\u6700\u65b0\u6578\u4f4d\u5546\u54c1\u958b\u767c\u79d8\u8a23\uff08\u5546\u54c1\u958b\u767c\u7bc7\uff09"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept-1024x512.jpg?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-55570\" srcset=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 1024w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 300w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 768w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 1170w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 585w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06172421\/product-production-manufacturing-supply-distribution-concept.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption>Source: <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u6578\u4f4d\u5167\u5bb9\u7d93\u6fdf\u7576\u9053\uff0c\u8a2d\u8a08\u5e2b\u5011\u5982\u4f55\u62d3\u5bec\u5275\u4f5c\u7684\u50f9\u503c\uff0c\u5c07\u5be6\u9ad4\u5546\u54c1\u8f49\u578b\u70ba\u7121\u5f62\u7684\u5167\u5bb9\u8207\u670d\u52d9\uff1f\u7121\u5f62\u7684\u5275\u4f5c\u8207\u500b\u4eba\u54c1\u724c\u53c8\u8a72\u300c\u6578\u4f4d\u5546\u54c1\u5316\u300d\uff0c\u9032\u800c\u50ac\u751f\u300c\u5275\u4f5c\u8907\u5229\u300d\uff1f <br><br>\u63a5\u4e0b\u4f86\u6211\u5011\u5c07\u6dfa\u8ac7\u958b\u767c\u6578\u4f4d\u5546\u54c1\u6642\uff0c\u53ef\u4ee5\u601d\u8003\u7684\u4e09\u5927\u958b\u767c\u9762\u5411\uff1a WST \u9ec3\u91d1\u4e09\u5206\u6cd5\u3001\u50f9\u503c\u5275\u9020\u6cd5\u8207\u7b49 2 \u5927\u601d\u8003\u65b9\u5411\uff0c\u63d0\u4f9b\u6b63\u5728\u7336\u8c6b\u662f\u5426\u8a72\u6295\u5165\u5546\u54c1\u958b\u767c\uff0c\u6216\u4e0d\u77e5\u5982\u4f55\u9081\u51fa\u7b2c\u4e00\u6b65\u7684\u54c1\u724c\u53c3\u8003\u3002<\/p><\/blockquote>\n\n\n\n<p> <\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#e56051;font-size:21px\"><strong><strong>\u4ec0\u9ebc\u662f\u6578\u4f4d\u5546\u54c1\uff08Digital Goods\uff09<\/strong>\uff1f<\/strong><\/h2>\n\n\n\n<p>\u53ef\u4ee5\u6578\u4f4d\u5316\u7684\u5f62\u5f0f\u4ea4\u4ed8\u7d66\u5ba2\u4eba\u7684\u7121\u5f62\u5546\u54c1\uff0c\u4f8b\u5982\u96fb\u5b50\u4eba\u50cf\u63d2\u756b\u3001\u5b57\u9ad4\u3001\u5f71\u97f3\u8ab2\u7a0b\u6216\u96fb\u5b50\u66f8\u7b49\uff0c\u90fd\u7a31\u70ba\u300c\u6578\u4f4d\u5546\u54c1\u300d\uff08Digital Goods\uff0c\u7c21\u7a31 DG\uff09\u3002<\/p>\n\n\n\n<p>\u4e0d\u53ea\u4e0a\u8ff0\u63d0\u5230\u7684\u5546\u54c1\u985e\u578b\uff0c\u50cf\u662f Podcast\u3001\u6709\u8072\u66f8\u3001\u96fb\u5b50\u7968\u5238\uff0c\u751a\u81f3\u8fd1\u5e74\u77e5\u540d\u5ea6\u7ac4\u5347\u7684 NFT\u3001\u73a9\u6cd5\u767e\u8b8a\u7684 IG \u6ffe\u93e1\u90fd\u662f\u53ef\u8ca9\u552e\u7684\u6578\u4f4d\u5546\u54c1\u5594\uff01<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#e56051;font-size:21px\"><strong>\u6578\u4f4d\u5546\u54c1\u7684 5 \u5927\u512a\u52e2<\/strong><\/h2>\n\n\n\n<ol><li><strong>\u88ab\u52d5\u6536\u5165\uff0c\u6c38\u7e8c\u7d93\u71df\uff1a<\/strong>\u53ea\u8981\u5c07\u5275\u4f5c\u8207\u5c08\u9577\u5546\u54c1\u5316\uff0c\u4e0d\u9700\u91cd\u8907\u6295\u5165\u52de\u529b\uff0c\u5373\u53ef\u6c38\u7e8c\u7d93\u71df\u3002<\/li><li><strong>\u300c\u500b\u4eba\u54c1\u724c\u300d\u7684\u4e3b\u8981\u8b8a\u73fe\u65b9\u5f0f\uff1a<\/strong>\u5c07\u500b\u4eba\u5f71\u97ff\u529b\u8f49\u5316\u70ba\u8cfc\u8cb7\u529b\uff0c\u767c\u5c55\u591a\u5143\u7684\u6578\u4f4d\u5546\u54c1\u985e\u578b\u3002<\/li><li><strong>\u7121\u5eab\u5b58\u58d3\u529b\uff1a<\/strong>\u6c92\u6709\u57fa\u790e\u751f\u7522\u6210\u672c\u8207\u5eab\u5b58\u58d3\u529b\uff0c\u53ef\u5c08\u5fc3\u958b\u767c\u5546\u54c1\u3001\u670d\u52d9\u53ca\u6df1\u5316\u9867\u5ba2\u95dc\u4fc2\u3002<\/li><li><strong>\u8de8\u5883\u92b7\u552e\u66f4\u5bb9\u6613\uff1a<\/strong>\u4e0d\u53d7\u8de8\u5883\u7269\u6d41\u9650\u5236\uff0c\u4e0d\u9700\u8ca0\u64d4\u904b\u8cbb\uff0c\u66f4\u6709\u6a5f\u6703\u5c07\u4f5c\u54c1\u8ce3\u5f80\u6d77\u5916\u5e02\u5834\u3002<\/li><li><strong>\u5feb\u901f\u6aa2\u8996 PMF (Product-Market-Fit)\uff1a<\/strong>\u6578\u4f4d\u5546\u54c1\u7684\u92b7\u552e\u9031\u671f\u77ed\uff0c\u4e0a\u5e02\u5f8c\u53ef\u7acb\u5373\u6aa2\u8996\u4f5c\u54c1\u7684\u5e02\u5834\u63a5\u53d7\u5ea6\u4e26\u505a\u51fa\u76f8\u61c9\u8abf\u6574\u3002<br><\/li><\/ol>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#e56051;font-size:21px\">1. <strong>W\uff0eS\uff0eT \u9ec3\u91d1\u4e09\u5206\u6cd5\u5247<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u4f60\u5c0d\u6578\u4f4d\u5546\u54c1\u7684\u985e\u578b\u6beb\u7121\u982d\u7dd2\uff0c\u5efa\u8b70\u5f9e\u6700\u76f4\u89c0\u7684\u300cWST \u9ec3\u91d1\u4e09\u5206\u6cd5\u300d\u8457\u624b\uff0c\u5c07\u6709\u6f5b\u529b\u7684\u5546\u54c1\u985e\u578b\u5207\u5206\u6210\u4e09\u5927\u985e\uff0c\u5206\u5225\u70ba\uff1aWork \u4f5c\u54c1\u578b\u3001Service \u670d\u52d9\u6216\u9ad4\u9a57\u578b\u3001 Teaching \u6559\u5b78\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/i0.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25163251\/WST-Formula.png?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-54332\" srcset=\"https:\/\/i0.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25163251\/WST-Formula.png?resize=1024%2C768&#038;ssl=1 1024w, https:\/\/i0.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25163251\/WST-Formula.png?resize=1024%2C768&#038;ssl=1 300w, https:\/\/i0.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25163251\/WST-Formula.png?resize=1024%2C768&#038;ssl=1 768w, https:\/\/i0.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25163251\/WST-Formula.png?resize=1024%2C768&#038;ssl=1 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption>WST \u9ec3\u91d1\u4e09\u5206\u6cd5<\/figcaption><\/figure>\n\n\n\n<ul><li><strong>(W)ork\u578b<\/strong>\uff1a\u4f5c\u54c1\u578b (Work) \u4e5f\u53ef\u7406\u89e3\u70ba<strong>\u6578\u4f4d\u55ae\u54c1<\/strong>\uff0c\u9867\u540d\u601d\u7fa9\u662f\u88fd\u4f5c\u300c\u4e00\u4efd\u300d\u7121\u5f62\u5546\u54c1\u5f8c\u8ca9\u552e\u7d66\u591a\u500b\u6d88\u8cbb\u8005\uff0c\u8cfc\u8cb7\u65b9\u5f0f\u4e5f\u591a\u4ee5\u8cb7\u65b7\u70ba\u4e3b\u3002\u7531\u65bc\u958b\u767c\u9580\u6abb\u8f03\u4f4e\u3001\u5e02\u9762\u4e0a\u514d\u8cbb\u8cc7\u6e90\u4e0d\u5c11\uff0c\u90e8\u5206\u6578\u4f4d\u55ae\u54c1\u76f8\u7576\u501a\u8cf4\u54c1\u724c\u8207\u8a2d\u8a08\u5e2b\u7684\u500b\u4eba\u9b45\u529b\u6216\u7c89\u7d72\u7fa4\u3002\u76ee\u524d\u5e38\u898b\u7684\u4f5c\u54c1\u578b\u5546\u54c1\u5305\u542b\uff1a\u6578\u4f4d\u756b\u4f5c\u3001\u4f3c\u984f\u7e6a\u3001\u96fb\u5b50\u7d50\u5a5a\u559c\u5e16\u3001\u96fb\u5b50\u651d\u5f71\u96dc\u8a8c\u3001Notion \u6a21\u677f\u7b49\u3002<\/li><\/ul>\n\n\n\n<ul><li><strong>(S)ervice \u578b<\/strong>\uff1a\u904b\u7528\u81ea\u8eab\u7684\u5c08\u9577\u63d0\u4f9b\u4e00\u5c0d\u4e00\u3001\u4e00\u5c0d\u591a\uff08\u591a\u70ba\u5c0f\u73ed\u5236\uff09\u7684\u670d\u52d9\u6216\u9ad4\u9a57\uff0c\u5373\u53ef\u88ab\u6b78\u985e\u70ba<strong>\u670d\u52d9\u6216\u9ad4\u9a57<\/strong>\u3002\u9019\u7a2e\u985e\u578b\u5177\u6709\u8f03\u5f37\u7684\u4e0d\u53ef\u53d6\u4ee3\u6027\uff0c\u4e5f\u6703\u6839\u64da\u7279\u5225\u5c08\u9577\u5b9a\u50f9\uff0c\u6536\u8cbb\u901a\u5e38\u8f03\u9ad8\uff0c\u4e5f\u8f03\u80fd\u63d0\u4f9b\u6d88\u8cbb\u8005\u5ba2\u88fd\u5316\u7684\u8cbc\u5fc3\u9ad4\u9a57\u3002\u7dda\u4e0a\u4eba\u985e\u5716\u89e3\u8b80\u3001\u7dda\u4e0a\u5854\u7f85\u9ad4\u9a57\u7b49\u90fd\u662f\u5e38\u898b\u7684\u5546\u54c1\u985e\u578b\u3002<\/li><\/ul>\n\n\n\n<ul><li><strong>(T)eaching \u578b<\/strong>\uff1aTeaching \u578b\u5247\u76f8\u5c0d\u597d\u7406\u89e3\uff0c\u5167\u5bb9\u4ee5\u77e5\u8b58\u50b3\u6388\u70ba\u4e3b\u8981\u76ee\u6a19\u3002T \u578b\u7684\u8ca9\u552e\u5c0d\u8c61\u66f4\u52a0\u5ee3\u6cdb\uff0c\u4e14\u56e0\u5b78\u54e1\u80fd\u5920\u5be6\u969b\u61c9\u7528\u6559\u5b78\u7d50\u679c\uff0c\u901a\u5e38\u542b\u91d1\u91cf\u4e5f\u9ad8\u3001\u4e26\u5177\u6709\u898f\u6a21\u5316\u7684\u6f5b\u529b\u3002Pinkoi \u7ad9\u4e0a\u7279\u5225\u7684 T \u578b\u5546\u54c1\u6709\uff1a\u7f8a\u6bdb\u6c08\u88fd\u4f5c\u8aaa\u660e\u66f8\u3001\u6c34\u5f69\u7d20\u63cf\u5f71\u97f3\u8ab2\u7a0b\u3001\u5341\u4e09\u6708\u4eae\u66c6\u89e3\u8b80\u8207\u6559\u5b78\u3002<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><em>*\u5f71\u97f3\u8ab2\u7a0b\u3001\u96fb\u5b50\u66f8\u66f4\u504f\u91cd\u6559\u5b78\uff0c\u56e0\u6b64\u6211\u5011\u5c07\u8a72\u7a2e\u985e\u578b\u6b78\u985e\u5728\u7b2c\u4e09\u7a2e\uff1a\u300cT \u6559\u5b78\u300d<\/em><\/p>\n\n\n\n<p>\u7576\u7136\uff0c\u9019\u4e09\u7a2e\u65b9\u6cd5\u4e5f\u53ef\u4ee5\u4e92\u76f8\u7d50\u5408\u904b\u7528\uff0c\u4f8b\u5982 W x S\uff0c\u900f\u904e\u4e00\u5834\u5169\u5c0f\u6642\u7684\u9ad4\u9a57\uff0c\u5373\u7372\u5f97\u7368\u4e00\u7121\u4e8c\u500b\u4eba\u8096\u50cf\u7684\u7dda\u4e0a\u4f3c\u984f\u7e6a\u670d\u52d9\uff1b\u6216\u8005 W x T\uff0c\u9664\u4e86\u8ca9\u552e Notion \u6a21\u677f\uff0c\u4e5f\u88fd\u4f5c\u7dda\u4e0a\u5f71\u97f3\u8ab2\u7a0b\u50b3\u6388\u6d3b\u7528\u6a21\u677f\u7684\u7b56\u7565\u8207\u6280\u5de7\u3002<br><\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#e56051;font-size:21px\">2. \u50f9\u503c\u5275\u9020\u6cd5\u5247\uff1a\u6211\u53ef\u4ee5\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u54ea\u4e9b\u50f9\u503c\uff1f<\/h2>\n\n\n\n<p>\u958b\u767c\u6578\u4f4d\u5546\u54c1\u6642\uff0c\u6d88\u8cbb\u8005\u53ef\u5f9e\u5546\u54c1\u6216\u670d\u52d9\u4e2d\u7372\u5f97\u7684\u300c\u50f9\u503c\u300d\u4e5f\u662f\u53e6\u4e00\u500b\u975e\u5e38\u91cd\u8981\u7684\u601d\u8003\u65b9\u5411\u3002\u4e0d\u59a8\u5148\u5f9e\u4e0b\u5217\u4e94\u7a2e\u65b9\u5411\u601d\u8003\u5546\u54c1\u672c\u8eab\u53ef\u70ba\u6d88\u8cbb\u8005\u5e36\u4f86\u54ea\u4e9b\u9644\u52a0\u50f9\u503c\uff0c\u518d\u9032\u4e00\u6b65\u6316\u6398\u75db\u9ede\u3001\u5275\u9020\u5dee\u7570\u5316\uff0c\u5c31\u6709\u6a5f\u6703\u6253\u9020\u51fa\u7368\u6a39\u4e00\u683c\u7684\u6578\u4f4d\u5546\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2-1024x576.png?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-55558\" srcset=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 1024w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 300w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 768w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 1170w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 585w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06152327\/DG-Slides-Template-2.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<ul><li><strong>\u9ad4\u9a57\uff1a<\/strong>\u63d2\u82b1\/\u523a\u7e61\/\u6cb9\u756b\u6559\u5b78\u5f71\u7247\u3001\u4f3c\u984f\u7e6a\u9ad4\u9a57\u3001\u96fb\u5b50\u98df\u8b5c\u3001\u7dda\u4e0a\u8457\u8272\u672c<\/li><li><strong>\u5de5\u5177\uff1a<\/strong>Procreate \u842c\u7528\u7b46\u5237\u3001\u523a\u7e61\u7dda\u4e0a\u5de5\u5177\u5305\u3001\u7f8a\u6bdb\u6c08\u5a03\u5a03 PDF \u8aaa\u660e\u66f8\uff08\u53ef\u8207 DIY \u6750\u6599\u5305\u642d\u914d\u8ca9\u552e\uff09<\/li><li><strong>\u500b\u4eba\u6210\u9577\uff1a<\/strong>\u65c5\u904a\u53e3\u888b\u540d\u55ae\u3001\u5065\u8eab\u83dc\u55ae\u3001\u4eba\u985e\u5716\/\u661f\u76e4\u89e3\u6790\u3001\u624b\u6c96\u5496\u5561\u65b0\u624b\u5305<\/li><li><strong>\u63d0\u5347\u6548\u7387\uff1a<\/strong>Notion \/ Evernote \/ Google \u751f\u7522\u529b\u5de5\u5177\u6a21\u677f\u3001IG &amp; FB \u884c\u92b7\u6a21\u677f\u3001\u5546\u696d\u7c21\u5831\u6a21\u677f\u3001\u5c65\u6b77\u6a21\u677f\uff08\u5efa\u8b70\u5f9e\u5e38\u7528\u5de5\u5177\u6216\u8edf\u9ad4\u7684\u89d2\u5ea6\u767c\u60f3\uff09<\/li><li><strong>\u5275\u9020\u8ca1\u5bcc\uff1a<\/strong>\u6295\u8cc7\u5c0f\u767d\u7684\u7406\u8ca1\u6307\u5357\u3001\u7db2\u7d05\u901f\u6210\u653b\u7565<br><\/li><\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#e56051;font-size:21px\">3. \u300c\u8d70\u6377\u5f91\u6cd5\u5247\u300d\uff1a\u6211\u60f3\u5c07\u73fe\u6709\u7684\u5be6\u9ad4\u5546\u54c1\u8f49\u70ba\u6578\u4f4d\u7248\uff0c\u8a72\u600e\u9ebc\u505a\uff1f<\/h2>\n\n\n\n<p>\u5f88\u591a\u8a2d\u8a08\u5e2b\u6703\u554f\uff1a\u6211\u60f3\u5148\u63a8\u63a8\u770b\u5be6\u9ad4\u5546\u54c1\u7684\u6578\u4f4d\u7248\uff0c\u8a72\u600e\u9ebc\u505a\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u5011\u53ef\u4ee5\u5148\u554f\u554f\u81ea\u5df1\u4e09\u500b\u554f\u984c\uff1a<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u554f\u984c\u4e00\uff1a\u76ee\u524d\u8a2d\u8a08\u9928\u4e2d\u6700\u71b1\u92b7\u7684\u5546\u54c1\u6709\u54ea\u4e9b\uff08<strong>BESTSELLERS<\/strong>\uff09\uff1f<\/p><p>\u554f\u984c\u4e8c\uff1a\u6211\u7684\u7c89\u7d72\u6703\u5c0d\u54ea\u4e9b\u65b0\u5546\u54c1\u7dda\u6709\u8208\u8da3\uff1f\u4ed6\u5011\u7684\u8cfc\u8cb7\u7fd2\u6163\u662f\u4ec0\u9ebc\u6a23\u5b50\uff08<strong>USER PERSONA<\/strong>\uff09\uff1f<\/p><p>\u554f\u984c\u4e09\uff1a\u6211\u5982\u4f55\u6316\u6398\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\uff08<strong>NICHE<\/strong>\uff09\uff1f<\/p><\/blockquote>\n\n\n\n<p><strong>\u8b93\u6211\u5011\u4ee5\u64c1\u6709\u4e0b\u65b9\u5169\u7a2e\u5546\u54c1\u7684\u8a2d\u8a08\u5e2b\u601d\u8003\u8ff4\u8def\u70ba\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<p>1.<strong> \u624b\u5e33\/\u7b46\u8a18\u672c <\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\uff1a\u8ce3\u5f97\u6700\u597d\u7684\u662f\u516d\u5b54\u9801\u7b46\u8a18\u672c\uff01 <\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\uff1a\u6211\u7684\u7c89\u7d72\u559c\u6b61\u4ee5\u624b\u5beb\u6587\u5b57\u7d00\u9304\u5fc3\u60c5 \u2192 \u96fb\u5b50\u7b46\u8a18\u672c\u3001\u624b\u5e33\u6216\u884c\u4e8b\u66c6\u6a21\u677f\uff1f <\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\uff1a\u96fb\u5b50\u624b\u5e33\u7684\u7af6\u722d\u54c1\u724c\u597d\u591a \u2192 \u6709\u4e9b\u5ba2\u4eba\u53cd\u994b\u559c\u6b61\u7528 Notion \u7d00\u9304\u884c\u7a0b\uff0c\u7d50\u5408 Notion \u8207\u884c\u4e8b\u66c6\u6a21\u677f\u662f\u6211\u7684\u6a5f\u6703\u9ede\u55ce\uff1f<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"480\" data-id=\"55562\" src=\"https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_15-58-42.png?resize=607%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-55562\" srcset=\"https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_15-58-42.png?resize=607%2C480&#038;ssl=1 607w, https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_15-58-42.png?resize=607%2C480&#038;ssl=1 300w, https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_15-58-42.png?resize=607%2C480&#038;ssl=1 585w\" sizes=\"(max-width: 607px) 100vw, 607px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"602\" data-id=\"55563\" src=\"https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_16-02-16.png?resize=583%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-55563\" srcset=\"https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_16-02-16.png?resize=583%2C602&#038;ssl=1 583w, https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06160419\/Xnip2023-09-06_16-02-16.png?resize=583%2C602&#038;ssl=1 291w\" sizes=\"(max-width: 583px) 100vw, 583px\" data-recalc-dims=\"1\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">Source: <a href=\"https:\/\/www.pinkoi.com\/store\/dimanche\" target=\"_blank\" rel=\"noreferrer noopener\">Dimanche \u8fea\u5922\u5947<\/a><\/figcaption><\/figure>\n\n\n\n<p>2. <strong>\u7d50\u5a5a\u559c\u5e16<\/strong> <\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\uff1a\u5ba2\u88fd\u4f3c\u984f\u7e6a\u559c\u5e16 <\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\uff1a\u6211\u7684\u8cb7\u5bb6\u662f\u5373\u5c07\u7d50\u5a5a\u7684\u65b0\u4eba\uff0c\u559c\u6b61\u7528\u7368\u4e00\u7121\u4e8c\u7684\u5716\u50cf\u70ba\u5a5a\u79ae\u7559\u4e0b\u7d00\u5ff5 \u2192 \u6211\u662f\u4e0d\u662f\u53ef\u4ee5\u958b\u767c\u96fb\u5b50\u7248\uff0c\u4f9b\u5ba2\u4eba\u767c\u51fa\u96fb\u5b50\u8acb\u67ec\uff1f\u6216\u5370\u5728\u8acb\u67ec\u4ee5\u5916\u7684\u5a5a\u79ae\u9031\u908a\u4e0a\uff1f\u5982\u559c\u9905\u76d2\u3001\u5a5a\u79ae\u7d00\u5ff5\u5c0f\u7269 <\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\uff1a\u6211\u53c8\u9047\u5230\u540c\u6a23\u7684\u554f\u984c\uff0c\u96fb\u5b50\u8acb\u5e16\u7684\u7af6\u722d\u54c1\u724c\u597d\u591a\uff0c\u5982\u4f55\u6bba\u51fa\u91cd\u570d\uff1f \u2192 \u6709\u4e9b\u5ba2\u4eba\u6703\u505a\u5a5a\u79ae\u5c08\u5c6c\u7684 IG \u6ffe\u93e1\uff0c\u9019\u662f\u6211\u7684\u6a5f\u6703\u9ede\u55ce\uff1f<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"629\" data-id=\"55564\" src=\"https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06170331\/Xnip2023-09-06_17-03-10.png?resize=586%2C629&#038;ssl=1\" alt=\"\" class=\"wp-image-55564\" srcset=\"https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06170331\/Xnip2023-09-06_17-03-10.png?resize=586%2C629&#038;ssl=1 586w, https:\/\/i1.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/09\/06170331\/Xnip2023-09-06_17-03-10.png?resize=586%2C629&#038;ssl=1 279w\" sizes=\"(max-width: 586px) 100vw, 586px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"1210\" data-id=\"54336\" src=\"https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1\" alt=\"\" class=\"wp-image-54336\" srcset=\"https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1 1142w, https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1 283w, https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1 966w, https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1 768w, https:\/\/i2.wp.com\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2023\/07\/25164643\/Xnip2023-07-25_16-43-11-2.png?resize=1142%2C1210&#038;ssl=1 585w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" data-recalc-dims=\"1\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">Source: <a href=\"https:\/\/www.pinkoi.com\/store\/rainhomes\" target=\"_blank\" rel=\"noreferrer noopener\">Rain\u854a\u6069\u63d2\u756b<\/a> | <a href=\"https:\/\/www.pinkoi.com\/store\/inspark-studio\" target=\"_blank\" rel=\"noreferrer noopener\">INSpark.Studio<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ee847d;font-size:21px\"><strong>\u7d50\u8a9e<\/strong><\/h2>\n\n\n\n<p>\u7121\u8ad6\u54ea\u7a2e\u958b\u767c\u601d\u8003\u8853\u66f4\u9069\u5408\u4f60\uff0c\u63a5\u4e0b\u4f86\u90fd\u8acb\u8a18\u5f97\uff1a<\/p>\n\n\n\n<ol><li>\u627e\u5230\u81ea\u5df1\u7684 Niche\uff0c\u7528\u5c08\u9577\u52a9\u81ea\u5df1\u812b\u7a4e\u800c\u51fa <strong>\ud83d\ude00<\/strong><\/li><li>\u767c\u60f3\u66f4\u591a\u5143\u7684\u92b7\u552e\u6a21\u5f0f\uff08\u5982\u8a02\u95b1\u5236\uff09\uff0c\u5275\u9020\u7a69\u5b9a\u6536\u5165<\/li><li>\u5584\u7528\u793e\u7fa4\uff0c\u5fe0\u8aa0\u7c89\u7d72\u662f\u4f60\u7684\u92b7\u552e\u539f\u52d5\u529b\uff01<\/li><\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:21px\"><br><strong>\u6e96\u5099\u597d\u6253\u9020\u71b1\u8ce3\u5546\u54c1\u4e86\u55ce\uff1f\u6b61\u8fce\u52a0\u5165 Pinkoi \u6578\u4f4d\u5275\u4f5c\u8005\u7684\u884c\u5217<\/strong>\uff01<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.pinkoi.com\/panel\/listings\/digital\/new\" target=\"_blank\" rel=\"noreferrer noopener\">\u6211\u662f Pinkoi \u8a2d\u8a08\u5e2b\uff0c\u6211\u60f3\u4e0a\u67b6\u6578\u4f4d\u5546\u54c1\uff01<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.pinkoi.com\/page\/store-intro\" target=\"_blank\" rel=\"noreferrer noopener\">\u6211\u9084\u6c92\u6210\u70ba Pinkoi \u8a2d\u8a08\u5e2b\uff0c\u6211\u60f3\u958b\u9928\uff01<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6578\u4f4d\u5167\u5bb9\u7d93\u6fdf\u7576\u9053\uff0c\u8a2d\u8a08\u5e2b\u5011\u5982\u4f55&hellip;<\/p>\n","protected":false},"author":109,"featured_media":55570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"description":"","tids":"","spay_email":"","footnotes":""},"categories":[14,127],"tags":[511,512,513],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30102023 \u6578\u4f4d\u5546\u54c1\u653b\u7565\u3011\u5982\u4f55\u628a\u63e1\u300c\u5275\u4f5c\u8907\u5229\u300d\uff1f3 \u5206\u9418\u4e86\u89e3\u6700\u65b0\u6578\u4f4d\u5546\u54c1\u958b\u767c\u79d8\u8a23\uff08\u5546\u54c1\u958b\u767c\u7bc7\uff09 | Pinkoi \u8a2d\u8a08\u8a8c %<\/title>\n<meta name=\"description\" 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