{"id":35995,"date":"2022-04-08T18:27:15","date_gmt":"2022-04-08T10:27:15","guid":{"rendered":"https:\/\/blog.pinkoi.com\/tw\/?p=35995"},"modified":"2022-04-12T16:32:11","modified_gmt":"2022-04-12T08:32:11","slug":"keyword-step-by-step","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/tw\/become-designer\/keyword-step-by-step\/","title":{"rendered":"\u3010SEO \u5c0f\u5b78\u5802\u3011\u5beb\u5546\u54c1\u6587\u6848\u5fc5\u770b\uff01\u95dc\u9375\u5b57\u7814\u7a76\u7684\u91cd\u8981\u4e09\u6b65\u9a5f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.pinkoi.com\/tw\/become-designer\/seo-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0a\u4e00\u7bc7<\/a> \u6211\u5011\u4ecb\u7d39\u4e86SEO \u7684\u91cd\u8981\u6838\u5fc3\u89c0\u5ff5 &#8211; \u95dc\u9375\u5b57\u7814\u7a76\u3002\u5feb\u901f\u8907\u7fd2\uff0c\u64b0\u5beb\u6587\u6848\u524d\u70ba\u4ec0\u9ebc\u8981\u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76\uff1f\u76ee\u7684\u6709\u4e8c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\uff1a\u78ba\u8a8d\u5546\u54c1\u6587\u6848\u7b26\u5408\u6d88\u8cbb\u8005\u641c\u5c0b\u76ee\u7684<\/li><li>\u641c\u5c0b\u91cf\uff1a\u627e\u51fa\u4f7f\u7528\u8005\u6163\u7528\u7684\u95dc\u9375\u5b57\uff0c\u63d0\u5347\u9801\u9762\u66dd\u5149\u6a5f\u6703<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">\u95dc\u9375\u5b57\u7814\u7a76\u91cd\u8981\u4e09\u6b65\u9a5f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u597d\u7684\u95dc\u9375\u5b57\u7814\u7a76\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u4e86\u89e3\u76ee\u6a19\u65cf\u7fa4\u7684\u641c\u5c0b\u7fd2\u6163\uff0c\u4e86\u89e3\u95dc\u9375\u5b57\u7814\u7a76\u7684\u91cd\u8981\u6027\u5f8c\uff0c\u8981\u5982\u4f55\u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76\uff1f\u4e0b\u9762\u5206\u6210\u4e09\u500b\u6b65\u9a5f\u8aaa\u660e\uff1a<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\">Step 1\uff1a\u95dc\u9375\u5b57 brainstorming\uff0c\u5217\u51fa\u4e00\u4efd\u95dc\u9375\u5b57\u6e05\u55ae<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u3001\u9700\u6c42\u53bb\u767c\u60f3\uff0c\u63db\u4f4d\u601d\u8003\u6d88\u8cbb\u8005\u53ef\u80fd\u641c\u5c0b\u54ea\u4e9b\u95dc\u9375\u5b57\u627e\u5230\u4f60\u7684\u5546\u54c1\uff1f\u9664\u4e86\u6839\u64da\u81ea\u5df1\u7684\u7d93\u9a57\u767c\u60f3\u5916\uff0c\u4e5f\u5efa\u8b70\u89c0\u5bdf\u5176\u4ed6\u76f8\u4f3c\u54c1\u724c\u6587\u6848\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u5584\u7528 Google \u81ea\u52d5\u63a8\u85a6\u7684\u95dc\u9375\u5b57\uff0c\u90fd\u6709\u52a9\u65bc\u6211\u5011\u66f4\u5168\u9762\u7684\u601d\u8003\u6709\u54ea\u4e9b\u5e38\u7528\u3001\u6163\u7528\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u5c07\u9019\u4e9b\u5b57\u6574\u7406\u6210\u4e00\u4efd\u95dc\u9375\u5b57\u6e05\u55ae\u3002\u5efa\u8b70\u70ba\u6bcf\u500b\u5546\u54c1\u81f3\u5c11\u5217\u51fa 3 ~5 \u500b\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\">Step 2 \uff1a\u4e86\u89e3\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u8207\u884c\u70ba\u6163\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u6b65\u5247\u662f\u5c07\u6b65\u9a5f\u4e00\u4e2d\u7684\u95dc\u9375\u5b57\u4e00\u4e00\u653e\u5165\u300c\u7121\u75d5\u5f0f\u8996\u7a97\u300d\u4e2d\u641c\u5c0b\u3002\u5c07\u95dc\u9375\u5b57\u653e\u5230 Google \u4e2d\u67e5\u770b\u641c\u5c0b\u7d50\u679c\u7684\u76ee\u7684\uff0c\u662f\u70ba\u4e86\u78ba\u8a8d\u95dc\u9375\u5b57\u6e05\u55ae\u4e2d\u7684\u5b57\uff0c\u641c\u5c0b\u610f\u5716\u662f\u5426\u6b63\u78ba\uff0c\u85c9\u7531\u89c0\u5bdf\u641c\u5c0b\u7d50\u679c\u5167\u5bb9\u548c\u4f60\u7684\u5546\u54c1\u3001\u670d\u52d9\u5167\u5bb9\u662f\u4e0d\u662f\u76f8\u540c\uff0c\u5e6b\u52a9\u6211\u5011\u9078\u64c7\u6b63\u78ba\u7684\u5b57\uff0c\u6e1b\u5c11\u6211\u5011\u82b1\u8cbb\u6642\u9593\u7528\u932f\u8aa4\u7684\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u6211\u4eca\u5929\u8ca9\u552e\u7684\u5546\u54c1\u662f\u300c\u624b\u6a5f\u639b\u7e69\u3001\u624b\u6a5f\u540a\u7e69\u300d\u76f8\u95dc\u7684\u5546\u54c1\uff0c\u53c3\u8003\u4e86\u5176\u4ed6\u76f8\u4f3c\u54c1\u724c\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u5f8c\uff0c\u6211\u5148\u5217\u51fa\u4e86\u4e00\u4efd\u95dc\u9375\u5b57\u6e05\u55ae\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u624b\u6a5f\u639b\u7e69<\/li><li>\u624b\u6a5f\u540a\u7e69<\/li><li>\u624b\u6a5f\u9838\u639b\u7e69<\/li><li>\u624b\u6a5f\u80cc\u5e36<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a5\u8457\uff0c\u628a\u56db\u500b\u95dc\u9375\u5b57\u90fd\u653e\u5230\u7121\u75d5\u8996\u7a97\u4e2d\u67e5\u770b\u641c\u5c0b\u7d50\u679c\u6703\u767c\u73fe\uff0c\u56db\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u610f\u5716\u662f\u76f8\u4f3c\u7684\uff0c\u51fa\u73fe\u7684\u7522\u54c1\u7167\u7247\u4e5f\u548c\u6211\u60f3\u8981\u8ca9\u552e\u7684\u5546\u54c1\u76f8\u540c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2022\/04\/08181613\/seo%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E6%96%B9%E6%B3%95-%E6%89%8B%E6%A9%9F%E6%8E%9B%E7%B9%A9.webp\" alt=\"seo\u95dc\u9375\u5b57\u7814\u7a76-\u4f7f\u7528google\u7121\u75d5\u8996\u7a97\u67e5\u770b\u641c\u5c0b\u610f\u5716\" class=\"wp-image-35998\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u88dc\u5145\u70ba\u4ec0\u9ebc\u8981\u7528\u300c\u7121\u75d5\u5f0f\u8996\u7a97\u300d\uff1fGoogle \u4e2d\u7684\u641c\u5c0b\u7d50\u679c\u662f\u5ba2\u88fd\u5316\u7684\u7d50\u679c\uff0c\u6703\u6839\u64da\u6bcf\u500b\u4eba\u904e\u5f80\u7684\u641c\u5c0b\u7d00\u9304\u3001\u7db2\u7ad9\u4e92\u52d5\u7d00\u9304\uff0c\u6c7a\u5b9a\u512a\u5148\u986f\u793a\u54ea\u4e9b\u5167\u5bb9\u3002\u56e0\u6b64\u4f7f\u7528\u7121\u75d5\u5f0f\u8996\u7a97\uff0c\u56e0\u70ba\u6c92\u6709\u500b\u4eba\u5148\u524d\u700f\u89bd\u7684\u7d00\u9304\uff0c\u53ef\u4ee5\u66f4\u300c\u4e2d\u7acb\u300d\u5448\u73fe\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2022\/04\/08181600\/seo%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E6%96%B9%E5%BC%8F-%E7%94%A8%E7%84%A1%E7%97%95%E8%A6%96%E7%AA%97%E6%9F%A5%E7%9C%8B%E9%97%9C%E9%8D%B5%E5%AD%97%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96.webp\" alt=\"seo\u95dc\u9375\u5b57\u7814\u7a76-\u4f7f\u7528google\u7121\u75d5\u8996\u7a97\u53ef\u4ee5\u8f03\u7cbe\u6e96\u5730\u5448\u73fe\u641c\u5c0b\u7d50\u679c\" class=\"wp-image-35997\"\/><\/figure>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\">Step 3\uff1a\u67e5\u770b\u95dc\u9375\u5b57\u641c\u5c0b\u91cf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u627e\u51fa\u641c\u5c0b\u91cf\u9ad8\u7684\u9996\u8981\u95dc\u9375\u5b57\u78ba\u8a8d\u4f7f\u7528\u8005\u610f\u5716\u5f8c\uff0c\u63a5\u8457\u5373\u53ef\u5229\u7528\u95dc\u9375\u5b57\u5de5\u5177\u67e5\u770b\u6bcf\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\uff0c\u770b\u770b\u54ea\u500b\u5b57\u624d\u662f\u6700\u71b1\u641c\u7684\u95dc\u9375\u5b57\u3002\u63a8\u85a6\u4ee5\u4e0b\u5e7e\u500b\u5e38\u7528\u4e5f\u597d\u7528\u7684\u5de5\u5177\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\uff08\u514d\u8cbb\uff09<a href=\"https:\/\/trends.google.com.tw\/trends\/?geo=TW\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Google Trend<\/u>s<\/a><\/li><li>\uff08\u514d\u8cbb\uff09<a href=\"https:\/\/ads.google.com\/intl\/zh-TW_tw\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Google \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/u><\/a><\/li><li>\uff08\u4ed8\u8cbb\uff09<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a><\/li><li>\uff08\u4ed8\u8cbb\uff09<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a><\/li><li>\uff08\u4ed8\u8cbb\uff09<a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Tool<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u65b9\u7bc4\u4f8b\u4e2d\u7684\u56db\u500b\u95dc\u9375\u5b57\u95dc\u9375\u5b57\u641c\u5c0b\u610f\u5716\u78ba\u8a8d\u6b63\u78ba\u5f8c\uff0c\u5373\u53ef\u7528\u641c\u5c0b\u91cf\u5224\u65b7\u8981\u9078\u64c7\u54ea\u500b\u95dc\u9375\u5b57\u4f5c\u70ba\u4e3b\u8981\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2022\/04\/08181625\/seo%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E6%96%B9%E6%B3%95-google-trends-%E9%97%9C%E9%8D%B5%E5%AD%97%E6%90%9C%E5%B0%8B%E9%87%8F.webp\" alt=\"seo\u95dc\u9375\u5b57\u7814\u7a76\u65b9\u6cd5-\u4f7f\u7528google-trends\u67e5\u770b\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\" class=\"wp-image-35999\"\/><figcaption>\u4f7f\u7528 Google Keyword Planner \u53ef\u4ee5\u67e5\u770b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u71b1\u5ea6<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/7\/2022\/04\/08181636\/seo%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6-google-keyword-planner-%E9%97%9C%E9%8D%B5%E5%AD%97%E8%A6%8F%E5%8A%83%E5%B7%A5%E5%85%B7.webp\" alt=\"seo\u95dc\u9375\u5b57\u7814\u7a76\u65b9\u6cd5-\u4f7f\u7528google-keyword-planner\u67e5\u770b\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\" class=\"wp-image-36000\"\/><figcaption>\u4f7f\u7528 Google Keyword Planner \u53ef\u4ee5\u67e5\u770b\u95dc\u9375\u5b57\u5e73\u5747\u6708\u641c\u5c0b\u91cf<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">SEO \u95dc\u9375\u5b57\u7814\u7a76\u7e3d\u7d50\uff1a\u6c7a\u5b9a\u95dc\u9375\u5b57<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u5373\u53ef\u9078\u64c7<strong>\u7b26\u5408\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716<\/strong>\u4e14<strong>\u5177\u6709\u641c\u5c0b\u91cf\u7684\u95dc\u9375\u5b57<\/strong>\uff0c\u4f86\u64b0\u5beb\u5546\u54c1\u6a19\u984c\u8207\u6587\u6848\u5167\u5bb9\u3002\u672c\u6587\u4e2d\u7684\u7bc4\u4f8b\u4f86\u8aaa\uff0c\u5c31\u53ef\u9078\u64c7\u300c\u624b\u6a5f\u639b\u7e69\u300d\u4f5c\u70ba\u4e3b\u8981\u95dc\u9375\u5b57\u3002\u8207\u6b64\u540c\u6642\uff0c\u7b2c\u4e00\u6b65\u9a5f\u5217\u51fa\u7684\u95dc\u9375\u5b57\u4e2d\uff0c\u5176\u4ed6\u4e5f\u7b26\u5408\u641c\u5c0b\u610f\u5716\u4f46\u641c\u5c0b\u91cf\u8f03\u4f4e\u7684\u540c\u7fa9\u8a5e\uff0c\u4e0d\u8981\u6025\u8457\u4e1f\u6389\uff0c\u5f8c\u7e8c\u53ef\u4ee5\u628a\u9019\u4e9b\u95dc\u9375\u5b57\u65bc\u6587\u6848\u4e2d\u4ea4\u66ff\u4f7f\u7528\uff0c\u8b93\u641c\u5c0b\u540c\u7fa9\u8a5e\u7684\u4eba\u4e5f\u6709\u6a5f\u6703\u770b\u5230\u4f60\u7684\u5546\u54c1\u3002\u9019\u90e8\u5206\u6211\u5011\u7559\u5230\u4e0b\u7bc7\u5be6\u969b\u8209\u4f8b\u8aaa\u660e\u6c7a\u5b9a\u95dc\u9375\u5b57\u5f8c\uff0c\u5982\u4f55\u64b0\u5beb\u5546\u54c1\u9801\u6587\u6848\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u4e00\u7bc7 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