{"id":922,"date":"2018-05-15T17:20:27","date_gmt":"2018-05-15T17:20:27","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/uncategorized\/t9cwmcfg\/"},"modified":"2018-05-15T17:20:27","modified_gmt":"2018-05-15T17:20:27","slug":"t9cwmcfg","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/interviews\/t9cwmcfg\/","title":{"rendered":"Featured Shop | Need a New Needle Embroidery"},"content":{"rendered":"<div>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963045562.jpg\"\/><\/p>\n<p dir=\"ltr\">At Need a New Needle\u2019s studio in Bangkok, it\u2019s apparent how much designer Poly loves embroidery and color! This is our lucky day as we arrived at the studio of the Thai brand, <a href=\"https:\/\/www.pinkoi.com\/store\/needanewneedle\">Need a New Needle<\/a>, and met the brand designer, Ploysiri Rangkadilok. She spends quite some time experimenting with eye-catching color palettes for her bags and clothings. Let\u2019s take a closer look at Poly\u2019s embroidery and clothing brand!<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">How did you start <a href=\"https:\/\/www.pinkoi.com\/store\/needanewneedle\">Need a New Needle<\/a>?<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963042789.jpg\"\/><\/p>\n<p dir=\"ltr\"><span style=\"color: #888888;\">\u25b2 Ploy still keeps the first bag that she made by herself.<\/span><\/p>\n<p dir=\"ltr\">After I graduated from Silapakorn University studying art, I worked at a company as sales for a year while freelancing graphic design. When I had free time, I would make embroidery bags. I didn\u2019t set up any Facebook page or Instagram at that time and only posted photos of my work on my personal Instagram account. But people became interested in the things I made, so later I decided to quit my job and start my brand.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Why did you name the brand <a href=\"https:\/\/www.pinkoi.com\/store\/needanewneedle\">Need a New Needle<\/a>?<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963043924.jpg\"\/><\/p>\n<p dir=\"ltr\">My major was printing, my hobby was <a href=\"https:\/\/www.pinkoi.com\/search?q=embroidery\">embroidery<\/a>, and I took many fabric-related classes like dyeing. I did embroidery a lot on my own time and I used to lose my needles a lot. They are so tiny and hard to find if I drop them, so I had to spend a lot of money buying needles. \u201cI need a new needle\u201d was on my mind all the time, so I made it my brand name.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What is the brand message of Need a New Needle?<\/h2>\n<blockquote>\n<p dir=\"ltr\">I want embroidery to be interesting and intriguing. The brand is also my expression of how I see the world in this day and age.<\/p>\n<\/blockquote>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963042150.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">I had a clear vision of the brand when I started, and the longer I\u2019ve been running it, the more I know what I want to say with it. Simply put, <a href=\"https:\/\/www.pinkoi.com\/store\/needanewneedle\">Need a New Needle<\/a> is a clothing brand with childlike wonder and a bit of pop art elements for grown-ups.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What inspires you?<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963044806.jpg\"\/><\/p>\n<p dir=\"ltr\">I look for inspirations in my everyday life. I don\u2019t force myself to churn out new designs within certain time periods, because more importantly I want to develop uniquely different designs.<\/p>\n<p dir=\"ltr\">For example, this newest <a href=\"https:\/\/www.pinkoi.com\/product\/zjDFyDq8\">Forest Humming top<\/a> came from a moment when insects were resting on me.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.pinkoi.com\/product\/zjDFyDq8\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963049027.jpg\"\/><\/a><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Another example is the <a href=\"https:\/\/www.pinkoi.com\/product\/A2b3aqol\">Mr. Fox design<\/a> in a shirt and a dress that is really popular on Pinkoi.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.pinkoi.com\/product\/A2b3aqol\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963048.jpg\"\/><\/a><\/p>\n<p dir=\"ltr\">The idea came out of the blue and I discussed with the seamstress to make sure it was feasible before actually making them, and they turned out to be really popular! Next came Little Snake, and customers began to request custom koala and rabbit versions too.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/1496696304176.jpg\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What is your favorite piece of work?<\/h2>\n<p dir=\"ltr\">My favorite design is the <a href=\"https:\/\/www.pinkoi.com\/product\/p2cwrciG\">Trick or Treat top<\/a>. It\u2019s really comfortable, and every time I wear it, people get curious and want to play with the pocket. It brings me opportunity to interact with people.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.pinkoi.com\/product\/p2cwrciG\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/14966963042407.jpg\"\/><\/a><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What\u2019s your vision for Need a New Needle?<\/h2>\n<p dir=\"ltr\">I want Need a New Needle to be more than a fashion brand; to become a lifestyle brand. I would like to expand into different product categories, such as the shoes we had, because we don\u2019t want our ideas to be limited to clothing. We want to deliver what customers enjoy about <a href=\"https:\/\/www.pinkoi.com\/store\/needanewneedle\">Need a New Needle<\/a> in different types of products.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/1496696304213.jpg\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">As a designer, have you ever felt lost?<\/h2>\n<p dir=\"ltr\">I remember we often had assignments in college where the professor gives a subject like \u201cnature\u201d and we all explore and present what \u201cnature\u201d means to us. In the process, you will understand what that subject means to you personally, and you will discover the things, objects and colors that you like. We did a lot of referencing and imitation exercises in art school, and through this process, you discover what you like, and the core of who you are.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/T9CWmCfg\/1496696304430.jpg\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Please give some words of wisdom to up and coming designers!<\/h2>\n<blockquote>\n<p dir=\"ltr\">Understand what\u2019s at the core of your being, and go for what you really want!<\/p>\n<\/blockquote>\n<p dir=\"ltr\">The core of my being at this moment might not be what I understood myself to be in the past, because people grow and change with time. But I am the kind of person who would take action on whatever I set my heart on!\u00a0<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h3 dir=\"ltr\">Meet designers who love fabrics<\/h3>\n<p dir=\"ltr\">\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/TRhidWKv\">Featured Shop | DOUBLE-X Bags<br \/><\/a>\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/z8VZMc7Q\">Featured Shop | GAUGUO Women&#8217;s Apparel<br \/><\/a>\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/8SjKmBkB\">Featured Shop | Chandamama Kids&#8217; Clothing<\/a>\u00a0<\/p>\n<p dir=\"ltr\">Translation: Melissa<\/p>\n<div class=\"related-items\">\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/1FXWkEBK\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/1FXWkEBK\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/1FXWkEBK\"><\/p>\n<h3 class=\"title\">Puffy Clouds<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/1r5bP5RK\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/1r5bP5RK\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/1r5bP5RK\"><\/p>\n<h3 class=\"title\">Hand embroidered cookie top<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/1zPTeBvL\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/1zPTeBvL\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/1zPTeBvL\"><\/p>\n<h3 class=\"title\">Really want to become a cat-sleeved dress (Long Sleeve Black Cat)<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/8xxBxJJP\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/8xxBxJJP\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/8xxBxJJP\"><\/p>\n<h3 class=\"title\">Smiley White Handcrafted Shoes<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/A2b3aqol\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/A2b3aqol\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/A2b3aqol\"><\/p>\n<h3 class=\"title\">MR.FOX DRESS<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/ArNQxYVe\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/ArNQxYVe\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/ArNQxYVe\"><\/p>\n<h3 class=\"title\">Trick or Treat ( Baby Pink ) Linen Blouse<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/FjP9bSLb\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/FjP9bSLb\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/FjP9bSLb\"><\/p>\n<h3 class=\"title\">Mari Blue<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/KhDQRVcZ\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/KhDQRVcZ\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/KhDQRVcZ\"><\/p>\n<h3 class=\"title\">Fluffy Bunny Dress &#8211; Hand Embroidered Collar<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/U62bDR6w\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/U62bDR6w\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/U62bDR6w\"><\/p>\n<h3 class=\"title\">Strawberry Cactus Handcrafted Shoes<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/p2cwrciG\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/p2cwrciG\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/p2cwrciG\"><\/p>\n<h3 class=\"title\">Trick or Treat Top<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/qLF9gkPt\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/qLF9gkPt\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/qLF9gkPt\"><\/p>\n<h3 class=\"title\">Mr.Fox &amp; Little Snake Collar  Linen Shirt<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/zjDFyDq8\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/zjDFyDq8\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/zjDFyDq8\"><\/p>\n<h3 class=\"title\">FOREST HUMMING OFF SHOULDER TOP<\/h3>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Need a New Needle\u2019s studio in Bangkok, it\u2019s apparent how much designer Poly loves embroidery and color! This is our lucky day as we arrived at the studio of the Thai brand, Need a New Needle, and met the brand designer, Ploysiri Rangkadilok. She spends quite some time experimenting with eye-catching color palettes for her bags and clothings. Let\u2019s take a closer look at Poly\u2019s embroidery and clothing brand!<\/p>\n","protected":false},"author":70,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"description":"At Need a New Needle\u2019s studio in Bangkok, it\u2019s apparent how much designer Poly loves embroidery and color! This is our lucky day as we arrived at the studio of the Thai brand, Need a New Needle, and met the brand designer, Ploysiri Rangkadilok. She spends quite some time experimenting with eye-catching color palettes for her bags and clothings. Let\u2019s take a closer look at Poly\u2019s embroidery and clothing brand!","tids":"","footnotes":""},"categories":[4],"tags":[3227,3265,3396],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-meet_the_makers","tag-thai","tag-featured_shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Featured Shop | Need a New Needle Embroidery - Zine | Pinkoi | The place for design gift ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pinkoi.com\/en\/interviews\/t9cwmcfg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Shop | Need a New Needle Embroidery - Zine | Pinkoi | The place for design gift ideas\" \/>\n<meta property=\"og:description\" content=\"At Need a New Needle\u2019s studio in Bangkok, it\u2019s apparent how much designer Poly loves embroidery and color! 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