{"id":907,"date":"2019-09-06T11:58:44","date_gmt":"2019-09-06T11:58:44","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/uncategorized\/dditc4sc\/"},"modified":"2019-09-06T11:58:44","modified_gmt":"2019-09-06T11:58:44","slug":"dditc4sc","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/become-designer\/dditc4sc\/","title":{"rendered":"Writing Great Product Descriptions: 5 Questions to Ask Yourself"},"content":{"rendered":"
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Great product photographs bring customers to your listing, but past that stage, when customers consider buying, it\u2019s the product description that does the talking<\/span>!<\/p>\n

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You and your potential customer are both looking for \u201cthe one.\u201d Your product photo is like a profile picture, and your product description is like your texting\u2014Make it relevant, personal, and memorable.<\/p>\n<\/blockquote>\n

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Writing stellar product descriptions that stand out and match your brand could take some work. However, it\u2019s also a process in which you can constantly change and optimize. Therefore, this checklist of 5 stages of good product description is one that you come back again and again.<\/span> Let’s begin!<\/p>\n

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1. Does it answer basic questions?<\/h2>\n

Does a bag always speak for itself? White Oak Factory<\/a> explains the material of different parts as well as the pocket inside to answer basic questions.<\/p>\n

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Size: Width 14 “x Height 17″ x Depth 3”
Strap: 26 “
1 zipper pocket inside. & 1 Antique brass button on a middle.<\/p>\n<\/blockquote>\n

Below are some minimum information to provide in your product description. At this stage, consider the customers arriving here to make a purchase decision, not to be inspired or to make an impulse buy.<\/p>\n

\u2714 <Short introduction> <\/span><\/p>\n

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Here, you can write about your design concept, storytelling of your brand, what it\u2019s best for, and even additional photos to explain details.
What customers want to know:<\/strong>
What\u2019s special about this product? Does it fit the context I\u2019m buying for?<\/p>\n<\/blockquote>\n

\u2714 <Size & Fit><\/span><\/p>\n

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What customers want to know: <\/strong>
Is your sizing system the same as what I\u2019m used to? What is the model\u2019s size?<\/p>\n<\/blockquote>\n

\u2714 <Material & Care instructions><\/span><\/p>\n

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What customers want to know: <\/strong>
How much can you tell me about how this product is made? Do you stand with your product quality? Do you care about your products after they are purchased?<\/p>\n<\/blockquote>\n

\u2714<Shipping Details><\/span><\/p>\n

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What customers want to know: <\/strong>
Do you have the shipping fees and delivery speed I expect? Are you experienced with international shipping?<\/p>\n<\/blockquote>\n

\u2714 <Return Policy><\/span><\/p>\n

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What customers want to know:<\/strong>
Do you accept returns? Will it be easy to communicate with you?<\/p>\n<\/blockquote>\n

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2. Is it thoughtful and exceeds customer expectations for information?<\/h2>\n

When customers couldn\u2019t touch a product, they sometimes forget to ask the questions they actually care about, such as if the fabric of a dress is thick or thin, or what type of batteries a light needs. Think ahead and provide the information customers will want when they are using<\/em> the product,<\/span> not just browsing the product.<\/p>\n

Besides listing material and size, Christy Studio<\/a> also tells customers what the bag is good for:<\/p>\n

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Can use as:
Everyday purse
school\/ college
mommy bag
Clubbing\/shopping
\u2026\u2026<\/p>\n<\/blockquote>\n

The list goes on. This encourages customers to imagine how they can use the bag, therefore making the bag attractive, and easier for customers to identify their needs. Christy Studio<\/a> continues to list detailed dimensions for the pockets:<\/p>\n

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\u201c interior pocket:
1 x zipper pocket—————— 8″ x 8″ \/\/\/ 20cm x 20cm
2 x large pockets——————9″ x 7.5″ \/\/\/ 23cm x 19cm
1 x cell phone pockets———–4″ x 5″ \/\/\/ 10cm x 13cm
1 x small pocket ——————-5″ x 5″ \/\/\/ 13cm x 13cm<\/p>\n

\/\/\/ 1 x key clips
\/\/\/ main compartment top zipper closure
\/\/\/ the strap attach with the o-ring is made in leather<\/p>\n<\/blockquote>\n

This help customers know if her phone really fits!<\/p>\n

It\u2019s for your benefit too! By including thoughtful details, you will save time responding to inquiring messages, as well as reduce the possibility of return requests.<\/span><\/p>\n

\u2714 Thoughtful information about using the product<\/span><\/p>\n

Providing details beyond the obvious will make them see the product as a quality product and see you as a quality brand.<\/p>\n

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3. Is it really specific to the product listing?<\/h2>\n

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Sometimes, you have many designs for the same product, such as phone cases in the same material and designs, but with different prints. Often the same product description will work across the different designs, and even help customers understand that it\u2019s in the same collection.<\/p>\n

However, if you want to take your brand to the next level, do put in description for variations. The name of this design, products similar to this design, etc.\u2026 it shows you really care about each piece.<\/p>\n

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Emaley<\/a> has so many phone cases that we lost count, but for each case they list different \u201cYou might also like\u201d<\/span> products in similar styles.<\/p>\n

\u2714 Description for product variations<\/span><\/p>\n

\u00a0<\/p>\n

4. Is it easy to read\u2014easy for customers to find what they want?<\/h2>\n

In the previous points, we addressed what information to provide. Now, let\u2019s see how format can make a difference.<\/p>\n

\u2714 Short and sweet
<\/span>\u2714 Bullet points<\/span><\/p>\n

First of all, on mobiles, short and sweet descriptions in bullet points often grabs attention longer<\/span>. Notice Emaley<\/a>\u2019s bullet points mostly fits within one line, whether on the Pinkoi app or on the website.<\/p>\n

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Or check out Animals in Wonderland\u2019s Kitten Donut Necklace<\/a> listing.<\/p>\n

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By covering essential information, the description is not exactly short for a necklace! But with good formatting, it\u2019s easy for the customer to read. This makes them stay on your page. It also helps customers find the information they want faster. For example, a customer looking for last-minute gift might jump to the shipping section, while a customer looking to match the necklace with a specific top might jump to the dimensions.<\/p>\n

Using consistent formatting makes the sections clear and easy to find, and to customers this subconsciously translates to a good product or a good brand.<\/span><\/p>\n

\u2714 Clear sections <\/span>
\u2714 Consistent formatting<\/span><\/p>\n

\u00a0<\/p>\n

5. Does your brand personality shine through?<\/h2>\n

We put this in the last part of the checklist not only because information and clarity mentioned above should come first, but also because brand personality can be expressed through all of these points!<\/p>\n

\u2714 Tone:
<\/span>Is your brand friendly or intellectual? Are you professional and direct, or do you claim a poetic license?
\u2714 Photos\/videos:<\/span>
Writing about material? Use photos to show it against light or how it wears after many uses. Writing about a jacket? Use a photo to show your brand lifestyle.
\u2714 Your brand\u2019s offerings:
<\/span>Show how your brand is different, whether it\u2019s gift-ready packaging or customer-approved customizations.<\/p>\n

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Moomin Jewelry<\/a>\u2019s entire brand is about Moomin Valley, and takes pride in their materials and packaging. By listing jewelry of other Moomin characters, and describing their packaging that is ready as a gift, the brand makes a strong, consistent impression.<\/p>\n

Even short messages like these show you are a real human being behind the brand, and they build trust and connection:<\/p>\n

\u2714 Place of design\/manufacture:<\/span>
Customers get a better picture of your brand and your originality.
\u2714 Personal message: <\/span>
Notes like \u201cThank you for supporting our work\u201d or \u201cWe are happy to answer your questions\u201d show that you want a genuine connection with customers.<\/p>\n

Remember, take it step by step. Once you have the previous points in place, you can start revising them anytime to express your brand personality.<\/span><\/p>\n

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Summary<\/h2>\n

That was a lot, wasn\u2019t it? Let\u2019s do a quick recap. When you are writing product descriptions, ask yourself these five questions and check these bullet points:<\/p>\n

1. Does it answer basic questions?<\/h3>\n

\u2714 Short introduction<\/span>
\u2714 Size & Fit<\/span>
\u2714 Material & Care instructions<\/span>
\u2714 Shipping Details<\/span>
\u2714 Return Policy<\/span><\/p>\n

2. Is it thoughtful and exceeds customer expectations for information?<\/h3>\n

\u2714 Thoughtful information about using<\/em> the product<\/span><\/p>\n

3. Is it really specific to the product listing?<\/h3>\n

\u2714 Description for product variations<\/span><\/p>\n

4. Is it easy to read\u2014easy for customers to find what they want?<\/h3>\n

\u2714 Short and sweet<\/span>
\u2714 Bullet points <\/span>
\u2714 Clear sections <\/span>
\u2714 Consistent formatting<\/span><\/p>\n

5. Does your brand personality shine through?<\/h3>\n

\u2714 Tone<\/span>
\u2714 Photos\/videos<\/span>
\u2714 Your brand\u2019s offerings<\/span><\/p>\n

\u00a0<\/p>\n

This way, you can take your product listing from good to great!<\/p>\n

Create awesome product listings on Pinkoi!<\/h3>\n

\u25ba \u25ba \u25ba 7 Keys to Telling a Compelling Story with Product Photos
<\/a>\u25ba \u25ba \u25ba How to Get Featured on Pinkoi Homepage
<\/a>\u25ba \u25ba \u25ba Tips and Guidelines for Making Your Pinkoi Shop Banner<\/a><\/p>\n

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Customized Chinese Valentine’s Day Opening Gift Log Classic Mobile Phone Holder-Teak Small Chair<\/h3>\n

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Staff line thick notebook, kraft paper A6<\/h3>\n

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MINFORT | MIN16 handmade wood wireless Bluetooth stereo (baking section) (display clearing)<\/h3>\n

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canvas leather backpack \/rucksack school backpack – TANYA in Pale Pink (no.102)<\/h3>\n

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Guinea Pigs iPhone case \/ Samsung Galaxy case \u624b\u6a5f\u6bbc \u0e40\u0e04\u0e2a\u0e21\u0e37\u0e2d\u0e16\u0e37\u0e2d\u0e2b\u0e19\u0e39\u0e15\u0e30\u0e40\u0e20\u0e32<\/h3>\n

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Hanging Earring – Stinky Characters<\/h3>\n

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Handmade kitten donut necklace<\/h3>\n

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Normal tote – Navy<\/h3>\n

<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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