{"id":898,"date":"2019-09-06T11:58:44","date_gmt":"2019-09-06T11:58:44","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/uncategorized\/w3xlaa3h\/"},"modified":"2019-09-06T11:58:44","modified_gmt":"2019-09-06T11:58:44","slug":"w3xlaa3h","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/design\/w3xlaa3h\/","title":{"rendered":"Shop Next Door | InBlooom Fabrics and Accessories"},"content":{"rendered":"
\n

Discover the physical storefronts of Pinkoi shops with\u00a0<\/span>Pinkoi Shop Next Door<\/a><\/em>!<\/span><\/p>\n

In Dadaocheng, the old town Taipei, business is as usual on Dihua Street for the dried goods merchants after the Chinese New Year hustle has wound down. We wandered just a few blocks off the main streets to the quiet residential Minle Street. Here, like everywhere else in Taiwan, street buildings are built with arcades: enclaved passageways that provides shade, ventilation and space for pedestrians.<\/p>\n

<\/p>\n

Here, InBlooom nestles in between an arcade section with a red tiles facade. This boutique and workspace is the home of three art students Wen Hui, Chiung Yu and Ama and their artistic brainchild, InBlooom<\/a>. Through textile and pattern designs, they turn beauty into an integral part of our everyday living.<\/p>\n

We arrived at this first location, nicknamed InBlooom Dadaocheng I<\/span>, and the story of InBlooom began to flow.<\/p>\n

\u00a0<\/p>\n

How did you come up with the name, \u201cInBlooom<\/a>\u201d?<\/h2>\n

We wanted a name that is immediately friendly and approachable. \u201cIn bloom\u201d brings up the same happy feeling we have towards making fabrics and prints, so we chose this as our name, and put three o\u2019s in there since there are three of us. It echoes our Chinese brand name, which literally means happy printmaking<\/span>. Also, we followed our culture\u2019s business traditions: we took most of our ideas to the fortune teller to pick a good one. We took naming seriously!<\/p>\n

\u00a0<\/p>\n

What is the brand message of InBlooom?<\/h2>\n
\n

We want to be a voice for our country, our environment, and our generation. Our fabric designs reflect the impressions and the collective memory of Taiwanese.<\/span><\/p>\n<\/blockquote>\n

Environmental issues are also at the heart of InBlooom<\/a>. Our way of treating this serious issue is through design: we believe design has that firm but gentle way of storytelling that transform a serious topic into an emotional, relatable narrative. When people are attracted to the design, we are attracted to the story and the issue behind it. This can be much more captivating than directly addressing the issue.<\/p>\n

For example, we had a collection raising awareness for Taiwanese local species such as Taiwan myna<\/a> and black drongo<\/a>. Recently, we started designing patterns and stories around broader ecological topics like mountains and oceans.<\/p>\n

\u00a0<\/p>\n

Where do you find your ideas?<\/h2>\n

<\/p>\n

\n

I believe inspirations come from rich life experiences. The more everyone in the team leads an enriching life, the more likely they\u2019re going to come up with great designs.<\/span>\u2014Ama, Design Director<\/p>\n<\/blockquote>\n

Everyone here at InBlooom<\/a> values life outside of work: we each have causes, interests and environmental issues that we care for and are passionate about. When we travel, whether local or abroad, the experiences feed our future creations. Even if they are not reflected immediately upon our works, they will turn up at the right place and right time.<\/p>\n

\u00a0<\/p>\n

Why did you decide to open a brick-and-mortar store since the beginning? Is InBlooom today what you imagined it to be?<\/h2>\n

<\/p>\n

\n

We are a lifestyle brand, and we wanted to demonstrate an ideal way of living.<\/span><\/p>\n<\/blockquote>\n

We believe that it\u2019s necessary for a brand to keep expressing its core values, and we wanted to understand our customers\u2019 needs in person. Therefore, a physical store was what we needed.<\/p>\n

We didn\u2019t have a grand scheme for the store designs; we only did what we could to create the space we wanted. Only after that, can we think about what\u2019s next? How can we grow? They are not things you can plan out far in advance. Changes come in stages as we keep discovering and improving along the way. To me, it\u2019s also the most interesting part of doing your business: you\u2019re always discovering yourself in new situations.<\/p>\n

\u00a0<\/p>\n

Why did you choose Dadaocheng to open your first store? Your second location is also in Dadaocheng. What\u2019s the difference between the two?<\/h2>\n

<\/p>\n

Dihua Street<\/a> has a rich cultural background and is also a living history of Taiwanese architecture<\/a> for the past century. Here you\u2019ll see old buildings and cottage industries (such as cane weaving, lanterns, fabrics, and handicrafts). It also has the biggest fabric market in Taiwan. We are also in the fabric business<\/a>, so we wanted to start here and learn from the masters right in Dadaocheng.<\/p>\n

Although both of our stores are in Dadaocheng<\/a>, the \u201cDadaocheng I\u201d store is further off the main strip, and visitors to this store likely know our brand well, so we try to keep a comprehensive stock of classic merchandise here for them who wandered this far. The Dadaocheng II store is in the heart of Dadaocheng where travelers pass by all the time, so we offer accessories that\u2019ll introduce them to the brand.<\/p>\n

\u00a0<\/p>\n

You also hold workshops in the Dadaocheng I location. Tell us about it.<\/h2>\n

<\/p>\n

We were exploring ways other than products to share our mission, so we started InBlooom Classroom with art classes to educate the public about aesthetics living. We invite guest instructors with different expertise such as embroidery<\/a>, weaving<\/a>, etc. to offer different experiences.<\/p>\n

For example, this March 11th to April 30th, we had an Earth Month campaign. During this time, we held classes for making fabric menstrual pads<\/a> and cane weaving, and invited guest speakers for seminars. This time, we invited a speaker from Greenpeace to talk about how to \u201creduce\u201d consumption.<\/p>\n

InBlooom held the campaign between March 12th, Taiwan\u2019s Arbor Day, through Earth Day on April 22nd to raise awareness for the environment and ecology. We also joined in on their campaign and had a green day with InBlooom\u2019s products that are great alternatives for disposable products! Let\u2019s take a look.<\/p>\n