{"id":835,"date":"2019-09-06T11:58:44","date_gmt":"2019-09-06T11:58:44","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/uncategorized\/ue7rcsmx\/"},"modified":"2019-09-06T11:58:44","modified_gmt":"2019-09-06T11:58:44","slug":"ue7rcsmx","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/interviews\/ue7rcsmx\/","title":{"rendered":"Featured Shop | February First Womenswear"},"content":{"rendered":"<div>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845947850.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">With mushroom skin, dramatic sleeves and rich fairy tales behind every garment, <a href=\"https:\/\/www.pinkoi.com\/store\/february-first\">February First<\/a>\u00a0is making clothing precious and dear again, so that we will value clothing like we did before. As artists first and fashion designers second, the sisters behind February First uses stunning garments to send messages from the past to our future. As all tales, the story they would like to tell will make you think.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Tell us about <a href=\"https:\/\/www.pinkoi.com\/store\/february-first\">February First<\/a>.<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845949517.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">We are sisters Anastasia and Daria from Florence, Italy. Our biggest passion is art. We studied painting, drawing and sculpting in the Academy of Art in Russia, where we spent hundreds of hours in the studio. This experience had a big impact on our vision, and gave our fashion work a strong artistic edge.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845948379.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845942569.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">Our second passion is clothing. We truly believe that garments should not be as easy to get and thrown away as they are now. <span style=\"color: #F16C5D;\">We think the only way to stop over-consumption is to transform clothing into artifacts again.<\/span> Our dream is to create clothes so emotionally dear and unique that mothers will desire to save them for their daughters, just like it was years and years ago.<\/p>\n<p dir=\"ltr\">Our brand name is February First, the day of our birth. The DNA of our brand is quite simple: <a href=\"https:\/\/www.pinkoi.com\/search?q=knitwear\">knitwear<\/a>, volume, and painting. Whatever we are do, it is always about playing with knitwear, colors and volume (especially sleeves\u2014we are somehow obsessed with big sleeves).<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845955247.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Why is <a href=\"https:\/\/www.pinkoi.com\/store\/february-first\">February First<\/a>\u2019s brand about fairy tales?\u00a0<\/h2>\n<blockquote>\n<p dir=\"ltr\">We believe that there are old and important messages of wisdom that people had transformed into words years ago.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845954555.jpg\" width=\"600\"\/><\/p>\n<p><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845954376.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">Besides the obvious superficial aspects, we have our philosophy about fairy tales and ciphers. We believe that fairy tales hold within old, important messages, meanings and wisdom that people had transform into words years ago. Then we thought that all these messages can be transformed into garments and be sent to our future in a new form.<span style=\"color: #F16C5D;\"> That\u2019s what we are doing actually: transforming stories and emotions into <a href=\"https:\/\/www.pinkoi.com\/store\/february-first\" style=\"color: #F16C5D;\">garments<\/a>, and sending them to the future.<\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903850518283.jpg\" width=\"600\"\/><br \/><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903850513983.jpg\" width=\"600\"\/><br \/><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845957808.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Where do you find ideas for your unique clothing?<\/h2>\n<blockquote>\n<p dir=\"ltr\">We like unusual materials like <a href=\"https:\/\/www.pinkoi.com\/search?q=mushroom\">mushroom<\/a>\u00a0skin or aerogel. This strange mix of old and new is very attractive.<\/p>\n<\/blockquote>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845954604.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">Our inspiration comes mostly from our emotions and life experience. If we ever run into a complicated situation, a new feeling, a question with no answer, or a strong emotion, we transform them into garments. We believe that it gives this garment life and meaning. That is why we like <a href=\"https:\/\/www.pinkoi.com\/search?q=ethnic\">ethnic<\/a>\u00a0clothing and old clothing so much: they have stories.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/1490384595862.jpg\" width=\"600\"\/>\u00a0<\/p>\n<p dir=\"ltr\">We often start our collection with the research of old patterns and <a href=\"https:\/\/www.pinkoi.com\/search?q=textiles\">textiles<\/a>. We also like new or unusual materials like mushroom skin or aerogel. The strange mix of old and new is very attractive. When one of us has no inspiration, another sister usually has, so it\u2019s good to work together.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845955270.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845959787.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845957773.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845952530.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What does design mean to you?<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845959576.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">We think design is about making the best choice out of millions of possibilities. That is why we think design talent is the strong intuition that lets you find the best options as fast as possible.<\/p>\n<p dir=\"ltr\">The most interesting thing about design is that you are creating an object that would be both useful and beautiful.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/1490384595971.jpg\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">How are your personalities different from each other? How do the personalities show off in your clothing?<\/h2>\n<blockquote>\n<p dir=\"ltr\">We try not to be too rational, not to analyze.<\/p>\n<\/blockquote>\n<p dir=\"ltr\">It is difficult to analyze your own personalities because people are changing and growing all the time, so when you think you know something about yourself, it become completely wrong. We try not to be too rational or analytical. The only certain thing is that we feel like two parts of the same body: Our responsibilities and talents are somehow divided nicely; we don\u2019t know how but we feel good working together.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What is your favorite piece of work, and what is the fairytale story behind it?<\/h2>\n<p dir=\"ltr\">Since there are two of us, we\u2019ll share two of our favorites. The first one is the grey moss-embroidered Bryophyta jacket.<\/p>\n<p><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845956300.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">This jacket is a small version of a huge statement garment we presented in Florence two years ago during an exhibition in Villa Favard to illustratrate our \u201cfairy tales from future\u201d idea. Very quickly, our small Bryophyta jacket became a bestseller, which made us very happy because it\u2019s not \u201csimple casual clothing\u201d at all.<\/p>\n<p dir=\"ltr\">Bryophyta means \u201c<a href=\"https:\/\/www.pinkoi.com\/search?q=moss\">moss<\/a>\u201d and now it also became the name of the one-handed, haunting monster girl we created in our fantasy.<\/p>\n<p dir=\"ltr\">Another favorite garment of ours is the blue \u2018Twins\u2019 sweater.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903845958255.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">The story behind this garment is about beautiful Ada Byron, the famous poet&#8217;s daughter. Her mother made every effort to prevent Ada from becoming \u201cinsane\u201d like her father. Ada was forced to study <a href=\"https:\/\/www.pinkoi.com\/search?q=mathematics\">mathematics<\/a>\u00a0instead of arts and poetry, and was surrounded by many rules that protected her from supposed \u201cpsychiatric problems\u201d. However, Ada successfully found <a href=\"https:\/\/www.pinkoi.com\/search?q=poetry\">poetry<\/a>\u00a0in mathematics, and is regarded now as the first computer programmer. \u2018Twins\u2019 collection is about strong personality locked in a system of strict education. Do rules help or kill outstanding talents?<\/p>\n<p dir=\"ltr\">To create the special jacquard for our blue sweater, we inserted old programmer&#8217;s punch cards into the knitting machine. That was an experiment that worked well.<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">Can you share with us any future project you\u2019re working on?\u00a0<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903850511440.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">Our next project is a small collection of lingerie and coats made in collaboration with the amazing Russian artist, Lisa Smirnova. Here are some details from it. (Photo credits: Lisa Smirnova)<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903850517918.jpg\" width=\"600\"\/><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h2 dir=\"ltr\">What words of wisdom would you offer to up-and-coming designers?\u00a0<\/h2>\n<blockquote>\n<p dir=\"ltr\"><span style=\"color: #F16C5D;\">Beauty and courage are the same thing. Be brave!<\/span><\/p>\n<\/blockquote>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" external_source=\"1\" onerror=\"imgerror(this)\" src=\"https:\/\/cdn03.pinkoi.com\/pinkoi.magz\/uE7rCsmx\/14903850512895.jpg\" width=\"600\"\/>\u00a0<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<h3 dir=\"ltr\">More featured Shops for the ladies<\/h3>\n<p dir=\"ltr\">\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/z8VZMc7Q\">Featured Shop | GAUGUO Women&#8217;s Apparel<br \/><\/a>\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/TRhidWKv\">Featured Shop | DOUBLE-X Bags<br \/><\/a>\u25ba \u25ba \u25ba <a href=\"https:\/\/www.pinkoi.com\/magz\/xIaaM0FQ\">Featured Shop | Takahashi Naomi Wire Crochet Jewelry<\/a><\/p>\n<p dir=\"ltr\">Edit: Melissa<\/p>\n<div class=\"related-items\">\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/2cne3ejR\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/2cne3ejR\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/2cne3ejR\"><\/p>\n<h3 class=\"title\">Dark blue wool jacket<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/72b8Yq7E\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/72b8Yq7E\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/72b8Yq7E\"><\/p>\n<h3 class=\"title\">Blue \u201ctwins\u201d sweater<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/EKdiUBVf\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/EKdiUBVf\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/EKdiUBVf\"><\/p>\n<h3 class=\"title\">Moss embroidered Bryophyta jacket<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/Jpxk2HHv\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/Jpxk2HHv\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/Jpxk2HHv\"><\/p>\n<h3 class=\"title\">Blue \u201cTwins\u201d blouse<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/MmRUyvtD\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/MmRUyvtD\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/MmRUyvtD\"><\/p>\n<h3 class=\"title\">Escapism dress<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/UJcnfkgG\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/UJcnfkgG\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/UJcnfkgG\"><\/p>\n<h3 class=\"title\">White fish skin dress<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/YGhDKGAz\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/YGhDKGAz\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/YGhDKGAz\"><\/p>\n<h3 class=\"title\">Twins skirt<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/avXmqbJu\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/avXmqbJu\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/avXmqbJu\"><\/p>\n<h3 class=\"title\">Grey Bryophyta dress<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/qLW5vqjS\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/qLW5vqjS\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/qLW5vqjS\"><\/p>\n<h3 class=\"title\">White Bryophyta jacket<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/qgVnZb2c\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/qgVnZb2c\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/qgVnZb2c\"><\/p>\n<h3 class=\"title\">Bryophyta white moss embroidered coat<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/ttAZLtxD\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/ttAZLtxD\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/ttAZLtxD\"><\/p>\n<h3 class=\"title\">Copper mountain blouse<\/h3>\n<p><\/a><\/div>\n<div class=\"product-card\"><a href=\"https:\/\/www.pinkoi.com\/product\/vSd9G8yP\"><img decoding=\"async\" src=\"https:\/\/cdn01.pinkoi.com\/product\/vSd9G8yP\/0\/320x320.jpg\"\/><\/a><a href=\"https:\/\/www.pinkoi.com\/product\/vSd9G8yP\"><\/p>\n<h3 class=\"title\">Red crop sweater<\/h3>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With mushroom skin, dramatic sleeves and rich fairy tales behind every garment, February First\u00a0is making clothing precious and dear again, so that we will value clothing like we did before. As artists first and fashion designers second, the sisters behind February First uses stunning garments to send messages from the past to our future. As all tales, the story they would like to tell will make you think.<\/p>\n","protected":false},"author":70,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"description":"With mushroom skin, dramatic sleeves and rich fairy tales behind every garment, February First\u00a0is making clothing precious and dear again, so that we will value clothing like we did before. As artists first and fashion designers second, the sisters behind February First uses stunning garments to send messages from the past to our future. As all tales, the story they would like to tell will make you think.","tids":"","footnotes":""},"categories":[4],"tags":[3227,3261,3396],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-meet_the_makers","tag-italian","tag-featured_shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Featured Shop | February First Womenswear - Zine | Pinkoi | The place for design gift ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pinkoi.com\/en\/interviews\/ue7rcsmx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Shop | February First Womenswear - Zine | Pinkoi | The place for design gift ideas\" \/>\n<meta property=\"og:description\" content=\"With mushroom skin, dramatic sleeves and rich fairy tales behind every garment, February First\u00a0is making clothing precious and dear again, so that we will value clothing like we did before. As artists first and fashion designers second, the sisters behind February First uses stunning garments to send messages from the past to our future. 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