{"id":2239,"date":"2023-12-20T06:49:06","date_gmt":"2023-12-20T06:49:06","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/?p=2239"},"modified":"2023-12-20T06:50:57","modified_gmt":"2023-12-20T06:50:57","slug":"new-feature-mastering-promotional-discounts-in-e-commerce-integrate-pinkois-coupon-function-with-a-4-phased-discount-strategy-to-effortlessly-achieve-your-performance-goals","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/become-designer\/new-feature-mastering-promotional-discounts-in-e-commerce-integrate-pinkois-coupon-function-with-a-4-phased-discount-strategy-to-effortlessly-achieve-your-performance-goals\/","title":{"rendered":"[New Feature] Mastering Promotional Discounts in E-Commerce:\u00a0Integrate Pinkoi\u2019s coupon function with a 4-phased discount strategy to effortlessly achieve your performance goals!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the major e-commerce shopping season about to kick off, how can you strike the right balance between discount amounts and the duration of promotions to avoid hurting your bottom line? When it comes to combining coupons and discount promotions, which type of consumer is more likely to make a purchase? How should discount offerings be designed for different phases?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will incorporate <strong>Pinkoi&#8217;s newly launched feature that allows customers to claim coupons directly from shops<\/strong>, showing brands how to use the right discount strategy in the four key phases of the shopping season. This will enable significant performance growth without having to engage in price wars!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u203b Be sure to check out the list of do\u2019s and don\u2019ts at the end of the article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What new features have been added?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>New Coupon Section:<\/strong> Once your coupons\u2019 visibility settings are set to \u201cPublic\u201d, they will automatically appear on your shop\u2019s homepage for customers to claim. After customers successfully claim coupons, they can view all of their claimed coupons under \u201cMy Coupons\u201d \u2192 \u201cShop Coupons\u201d and apply them in their shopping cart during checkout.&nbsp;<\/li><li><strong>Upgraded Shop Discount Card Layout: <\/strong>The new layout is cleaner and more streamlined, making it easier to view ongoing discounts and promotions.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Make sure you have upgraded the app to its latest version in order to be able to see coupons and shop discounts on your shop homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Can&#8217;t see any coupons? Go to your coupons\u2019 settings and make sure that visibility is set to \u201c\ud83c\udf10 Public\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information on how to use these functions, please see:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/pinkoi.zendesk.com\/hc\/en-us\/articles\/360000946734\">How do I create coupon codes?<\/a><\/li><li><a href=\"https:\/\/pinkoi.zendesk.com\/hc\/en-us\/articles\/360010261554\">How do I configure shop discounts?<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064644\/PMM-Shopfront-Promotion-1.gif\" alt=\"\" class=\"wp-image-2240\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Should I use coupons or shop discounts?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Coupons<\/strong><\/td><td><strong>Shop Discounts<\/strong><\/td><\/tr><tr><td><strong>\u2714\ufe0f Limited availability<\/strong>Effectively control discount costs<br><strong>\u2714\ufe0f Automatic expiry reminders<\/strong>If members have unused coupons, they will receive email reminders from Pinkoi, encouraging them to come back and make a purchase.<em>\u203b <\/em>Reminders will be sent for coupons with a remaining validity period of more than 7 days and less than 30 days<em>.<\/em><br>\u2714\ufe0f <strong>Convert potential buyers into orders and sales<\/strong>You can target specific customer segments by sending private discount codes, creating your own membership ecosystem.<\/td><td>\u2714\ufe0f <strong>Flexibly configure discount titles and types<\/strong>Suitable for use with long-term or permanent promotions (e.g., year-round discounts).<br>\u2714\ufe0f<strong>Discounts automatically applied at checkout<\/strong>Customers don&#8217;t need to claim coupons or enter codes; the discount is applied automatically as long as a threshold is met.<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4-Phase Discount Strategy<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 1: Preparation Period (New Customers)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary goal during the preparation period is to <strong>acquire more new customers<\/strong>. You can achieve this by creating coupons that will automatically be sent to members when they follow your shop.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2699\ufe0f <strong>How do I set up coupons for new customers?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shop Manager \u2192 &#8220;Promotions&#8221; \u2192 &#8220;Coupons&#8221; \u2192 &#8220;Create New Coupon&#8221; \u2192 Set the \u201cStart Date\u201d and \u201cEnd Date\u201d \u2192 \u201cTotal Number of Uses\u201d = 1 \u2192 &#8220;Number of Uses Per Account&#8221; = \u201cOnly once\u201d&nbsp; \u2192 For \u201cAuto-Send\u201d, select the \u201cFollowing\u201d checkbox.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong>Tips<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Why do we encourage brands to set up auto-send coupons for members who follow their shop?<\/strong> \ud83d\udc8e A must-learn for new shops \ud83d\udc8e<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once a member follows your shop, they can receive updates on your new listings from emails or their &#8220;<a href=\"https:\/\/en.pinkoi.com\/favlist\/pinkoi\/products\">Wish List<\/a>&#8221; on Pinkoi. This not only effectively encourages their first purchase but also makes them more willing to make repeat purchases. This is an essential means of acquiring quality new customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Remember to set a validity period for the coupon. We recommended not exceeding 30 days.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For coupons with expiration dates, the system will automatically send expiration notifications to members who have claimed them, reminding them to return to Pinkoi to make a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Friendly reminder: Notifications will only be sent for coupons with a remaining validity period of more than 7 days and less than 30 days.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064714\/EN-TH-Zine-1.png\" alt=\"\" class=\"wp-image-2241\" srcset=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064714\/EN-TH-Zine-1.png 1000w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064714\/EN-TH-Zine-1-300x169.png 300w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064714\/EN-TH-Zine-1-768x432.png 768w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064714\/EN-TH-Zine-1-585x329.png 585w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phase 2: Warm-Up Period (Open to super early birds and VIP pre-orders; seize the initial wave of orders)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the warm-up period, there are two marketing objectives: <strong>The first is to utilize super early bird discounts to promote popular products to customers who are still contemplating and undecided about their purchases, prompting them to add items they\u2019re interested in to their shopping carts. The second is to \u201claunch VIP pre-orders\u201d to re-engage loyal customers from the brand&#8217;s website or social media platforms, aiming to secure the first 100+ orders.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a promotional perspective, you can create an \u201cearly bird exclusive discount\u201d visible on the shop&#8217;s homepage, allowing members who come across the discount to claim it first. Alternatively, you can create \u201cconfidential VIP discount codes\u201d distributed through email newsletters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the product side, you can pre-release new items and bundles, enabling customers to have a sneak peek and to line up in advance, cultivating their desire to purchase and facilitating direct orders!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2699\ufe0f <strong>How do I set up coupons?<\/strong><br>Shop Manager \u2192 &#8220;Promotions&#8221; \u2192 &#8220;Coupons&#8221; \u2192 \u201cCreate new coupon\u201d \u2192 For \u201cType\u201d, select \u201cDiscount for multiple items\u201d (Can specify multiple listings)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1Tips<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How do I set up pre-order items?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shop Manager \u2192 \u201cListings\u201d \u2192 Edit listing icon \u2192 Under \u201cHow to Purchase\u201d, select \u201cPre-order\u201d \u2192 Provide an estimated shipping date<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How can I quickly share my listings on social media?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Please see: <a href=\"https:\/\/pinkoi.zendesk.com\/hc\/en-us\/articles\/19292746601497\">Using the Pinkoi app to share listings or your shop to your Instagram Story<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064736\/EN-TH-2.png\" alt=\"\" class=\"wp-image-2242\" srcset=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064736\/EN-TH-2.png 1000w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064736\/EN-TH-2-300x169.png 300w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064736\/EN-TH-2-768x432.png 768w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064736\/EN-TH-2-585x329.png 585w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 3: Peak Sales Period (Drive conversions with limited time, limited quantity and daily exclusive coupons)&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective of this phase is to \u201cdrive conversions\u201d. Alongside continuing the promotional strategies used in the warm-up period, we strongly recommend leveraging the following promotional formats to <strong>boost sales and create a sense of activity in the shop<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cDaily Exclusive Coupons x Specific Listings\u201d: Unveiling different coupons daily not only creates anticipation but also effectively boosts daily traffic to the shop.<\/li><li>\u201cLimited Hourly Coupons x Premium Bundles\u201d: Limited hourly coupons are available on the hour in limited quantities. Offer deeper discounts in limited quantities; ideal for pairing with high-value bundles ranging from NT$ 3,000 to NT$ 5,000.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2699\ufe0f How do I set up a limited-time coupon?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shop Manager \u2192 \u201cPromotions\u201d \u2192 \u201cCreate New Coupon\u201d \u2192 For \u201cType\u201d, select \u201cDiscount for multiple items\u201d \u2192 Under \u201cConditions\u201d, select the items eligible for the coupon \u2192 For \u201cDiscount Options\u201d select either \u201cFixed amount\u201d or \u201cPercentage\u201d \u2192 Set the \u201cStart Date\u201d and \u201cEnd Date\u201d to the same date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s a \u201climited hourly coupon\u201d, you can initially set the \u201cVisibility\u201d of the coupon to \u201cPrivate\u201d. Later, set it to \u201cPublic\u201d right before the promotion begins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064744\/EN-TH-Coupon.png\" alt=\"\" class=\"wp-image-2243\" srcset=\"https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064744\/EN-TH-Coupon.png 1000w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064744\/EN-TH-Coupon-300x169.png 300w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064744\/EN-TH-Coupon-768x432.png 768w, https:\/\/cdn02.pinkoi.com\/wp-content\/uploads\/sites\/3\/2023\/12\/20064744\/EN-TH-Coupon-585x329.png 585w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1Tips<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can include the phrase \u201cExclusive Pinkoi Discount\u201d in listing titles to prompt conversions and reduce customer hesitation when comparing prices.<\/li><li>As the validity period of the coupons is shorter at this stage, it&#8217;s essential to notify customers about your promotion through social media or email. You can also provide a daily activity calendar to remind customers to come back to the shop to claim coupons.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 4: Last Push (Countdown bonuses and review coupons)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This stage primarily targets two groups: The first group might have made a few purchases of lower priced items, and their carts still hold some items they&#8217;re considering. The other group is made up of customers from pre-orders, hoping to make additional purchases. <strong>The focus at this point is to use \u201cbonus coupons\u201d to incentivize customers with items in their carts to complete their purchases, and to employ \u201creview coupons\u201d to bring back customers who participated in the initial pre-orders, rewarding them for reviews, and boosting positive feedback for the shop.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2699\ufe0f How do I set up coupons to auto-send when people follow my shop?<\/strong><br>Shop Manager \u2192 &#8220;Promotions&#8221; \u2192 &#8220;Coupons&#8221; \u2192 &#8220;Create New Coupon&#8221; \u2192 Set the \u201cStart Date\u201d and \u201cEnd Date\u201d \u2192 \u201cTotal Number of Uses\u201d = 1 \u2192 &#8220;Number of Uses Per Account&#8221; = \u201cOnly once\u201d&nbsp; \u2192 For \u201cAuto-Send\u201d, select the \u201cFollowing\u201d checkbox.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clarify marketing objectives before determining discount amounts and thresholds&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Marketing Objective<\/td><td>Increase number of orders<\/td><td>Increase number of customers<\/td><\/tr><tr><td>Threshold<\/td><td>Low<\/td><td>High<\/td><\/tr><tr><td>Discount&nbsp;<\/td><td>Low<\/td><td>Medium &#8211; High<\/td><\/tr><tr><td>Recommended Coupon Type<\/td><td>Shipping Fee Discount<\/td><td>Price Threshold DiscountItem Threshold Discount<\/td><\/tr><tr><td>Example<\/td><td>Get NT$ 29 off shipping fees on a purchase of at least NT$ 399<\/td><td>Get NT$ 150 off on a purchase of at least NT$ 2,000Get NT$ 200 off on a purchase of at least NT$ 3,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By now, you should have a solid grasp of different coupon strategies. As a conclusion, we&#8217;ve compiled a list of do&#8217;s and don&#8217;ts for you to consider before wrapping up your planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Do\u2019s<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Based on the duration of the promotion, design discounts starting from small \u2192 large \u2192 large \u2192 small.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Make effective use of \u201climited time\u201d, \u201climited quantity\u201d and \u201cbonus\u201d coupon types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Create coupons that are automatically sent when customers follow your shop or leave a review for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Assist customers in creating the most cost-effective product combinations; they will appreciate your help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Don\u2019ts<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Create plans that lack discount strategies for early, mid, and late stages of a promotion, and rely solely on one type of discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Create plans that do not include any product combinations, leaving customers to browse aimlessly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Use coupons with thresholds that are too high (e.g., significantly about the average order value) that make them challenging for customers to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Pair coupons with unpopular items, resulting in naturally poor sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to plan your coupon promotion? Visit Pinkoi\u2019s Promotions section now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to Shop ManagerIf you enjoyed this article, feel free to leave a comment. If there are other topics you&#8217;d like to learn more about, please let us know!<br>If you\u2019d like to open a shop on Pinkoi, please see: <a href=\"https:\/\/en.pinkoi.com\/page\/store-intro\" target=\"_blank\" rel=\"noreferrer noopener\">Open a Shop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the major e-commerce shopping season about to kick off, how can you strike the&hellip;<\/p>\n","protected":false},"author":618,"featured_media":2244,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"description":"","tids":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-become-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[New Feature] Mastering Promotional Discounts in E-Commerce:\u00a0Integrate Pinkoi\u2019s coupon function with a 4-phased discount strategy to effortlessly achieve your performance goals! 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