{"id":1120,"date":"2019-09-06T11:58:44","date_gmt":"2019-09-06T11:58:44","guid":{"rendered":"https:\/\/blog.pinkoi.com\/en\/uncategorized\/76pctdsf\/"},"modified":"2019-09-06T11:58:44","modified_gmt":"2019-09-06T11:58:44","slug":"76pctdsf","status":"publish","type":"post","link":"https:\/\/blog.pinkoi.com\/en\/become-designer\/76pctdsf\/","title":{"rendered":"How to Prepare for Your First Overseas Craft Fair like a Pro"},"content":{"rendered":"
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Attending a craft fair overseas is very exciting! It means your brand is growing and you\u2019re learning the ways to tap into a bigger market. But how is flying to another country to sell really different from attending a domestic show? What kind of situations should you prepare for? With these pointers, you\u2019ll be much better prepared for a smooth first experience!<\/p>\n

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1. Frameworks: Hardware and setting up<\/h2>\n

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Start with understanding what equipments the host and the venue has to offer, especially since every country might have different norms. It\u2019s an easier way to start navigating your prep work since this part is more their responsibility than yours.<\/p>\n

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What\u00a0you can do<\/strong><\/p>\n

1. List out the things you\u2019ve expected from past local experiences and check if this overseas fair offers them too.
Ask about table and size, chair and amounts, outlets and voltage, lighting and wifi availability, etc.<\/p>\n

2. Search online to check out the layout and the atmosphere of this particular fair.
Look for details in the photos: how many products are on the table, what tools are used for display, etc. Start with Pinko Market Zines<\/a>!<\/p>\n

3. Ask about estimated foot traffic and suggestions on how much stock to bring. Calculate the costs for this trip, and set a goal accordingly on how much products you\u2019d like to sell.<\/p>\n

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\u2665<\/span> In the Pinkoi Designer Community<\/a> group, post to ask other designers about previous experiences traveling for overseas Pinkoi Markets.<\/p>\n<\/blockquote>\n

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2. Moneywise: How to prepare for smooth transactions<\/h2>\n

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Currencies, prices, cash, change\u2026 these are the things you can prepare ahead, so that you can focus on chatting with customers and making sales on the day.<\/p>\n

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    Verify your prices in local currency. Round them up so change will be less of a problem.<\/p>\n<\/li>\n

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    Double check that your online and offline prices are consistent, since customers who shop for your brand online can have different locale and country settings.<\/p>\n<\/li>\n

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    Prepare cash and change.<\/p>\n<\/li>\n

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    Ask about where to exchange currency at\/near the venue, as well as where to exchange for change.<\/p>\n<\/li>\n

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    Ask about the most common payment methods at this type of events locally.<\/p>\n<\/li>\n

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    Ask and educate yourself about visa, duties and taxes on temporary import of your products for the country you\u2019re heading to.<\/p>\n<\/li>\n<\/ol>\n

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    3. Localize: Avoid surpsises and cater to the locals\u00a0<\/span><\/h2>\n

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    Adapting to local conditions from payment preferences to languages to even weather can be the major fun part of attending overseas markets\u2014if you\u2019re prepared!<\/p>\n

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    Language<\/strong><\/p>\n

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    In many Asian regions, the languages visitors (as well as local media) use can be really diverse. (If you haven\u2019t already, watch the Hong Kong market video below!)<\/p>\n